Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...
28 Apr 2025
Calvin Klein has unveiled its first shapewear collection, expanding on its existing foundations in underwear to a new realm. Calvin Klein Shapewear brings together what the brand describes as “innovative shaping solutions” with its “signature sensuality” through both basic pieces and fashion-forward designs. Among the foundational items in the...
27 Feb 2025
Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...
21 Jan 2025
Skims, the shapewear brand co-founded by reality star Kim Kardashian, has unveiled a new collaboration with Dolce&Gabbana aimed at merging the two brands’ respective identities through “body-enhancing looks”. Among the limited edition collection are reinvented Dolce&Gabbana silhouettes that appear with the Skims logo, as well as the luxury brand...
15 Nov 2024
Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...
31 May 2024
Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...
2 Apr 2024
Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...
20 Jul 2023
Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...
3 May 2022
Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...
28 Apr 2022
American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...
31 Mar 2022
The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...
4 Jan 2022
After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...
10 Sept 2019
