Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...
13 Mar 2025
Ann Lowe, the American designer behind the 1953 wedding dress of Jackie Kennedy, is set to become the subject of a new biopic picked up by Sony’s TriStar Pictures. Currently dubbed ‘The Dress’, and initially reported on by The Hollywood Reporter, the production will detail how Lowe, often credited to have been the first Black woman to own a shop...
26 Sept 2024
Tennis icon Serena Williams has unveiled her latest venture, Wyn Beauty, a makeup line inspired by her love for tennis and the spirit of victory. Developed in collaboration with Ulta Beauty and Good Glamm Group, Wyn Beauty reflects Williams' vision for inclusive beauty products, with her signature color, "Wyn Chartreuse," taking center stage,...
3 Apr 2024
Tennis star Serena Williams will receive the Fashion Icon Award at the 2023 CFDA Fashion Awards presented by Amazon Fashion, marking the first athlete to win the prestigious award. The awards ceremony and gala dinner will take place at the American Museum of Natural History in New York on November 6. The Council of Fashion Designers of America...
12 Oct 2023
Tennis legend Serena Williams, who is saying a farewell to the sport at this year’s US Open in New York, is wearing a diamond-encrusted Nike look inspired by figure skating. Williams, known for her bold tennis apparel on the court, won her first round US Open match wearing a diamond-encrusted look made by her sponsor Nike. Image: Nike In a...
30 Aug 2022
Tennis superstar Serena Williams is launching her eponymous fine jewellery collection, Serena Williams Jewelry in Zales in the US. The Signet-owned diamond jeweller will become the sole retailer of Serena Williams Jewelry in the US from August 24. The collection includes more than 60 sparkling rings, necklaces, earrings, and bracelets set in 10K...
24 Aug 2021
Working with ten upcoming designers, Serena Williams and Nike are set to launch a new collection of performance apparel, shoes and accessories to round out the first edition of the Serena Williams Design Crew apprenticeship program. The collection is set to feature jumpsuits, shorts, t-shirts, a collection of shoes and more, all designed for the...
19 Aug 2021
Nike's girl power inspired "Dream Crazier" campaign featuring Serena Williams. Source: Nike, YouTube.
5 Mar 2019
Peer-to-peer second hand e-tailer Poshmark has appointed tennis champion and fashion designer, Serena Williams to its board of director. In a statement, Poshmark stated that Williams was a “natural fit” to join its board as the company continues to scale its social commerce platform as the tennis star has been an “advisor and investor in...
21 Feb 2019
Tennis player Serena Williams has gathered million of fans worldwide not only for her performance on the court, but also for her sense of style. Who can forget the denim skirt she wore on the 2005 US Open, or the leopard-print dress from 2014? Now, she’ll return to Flushing Meadows wearing Nike pieces exclusively designed for her by Virgil...
13 Aug 2018
Serena Williams has debuted a direct-to-consumer collection that offers fans sports and evening wear at accessible prices. The collection titled 'S', features 12 items - including t-shirts, dresses, jackets, and underwear. Additional pieces are set to be released through the summer and fall. The items, which are labeled as being “Inspired by...
30 May 2018
Oscar de la Renta closed day six of New York fashion week with a stunning display of timeless elegance that eclipsed the likes of Vera Wang, Tory Burch and Serena Williams. There were more than 70 events celebrating spring/summer 2016 on day six of the bi-annual style fest as New York sweltered in the September heat. Here are the highlights:...
16 Sept 2015
