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Sephora and TikTok launch program to connect rising beauty brands and content creators

Beauty retailer Sephora, short-video platform TikTok and the Digitas agency just announced their collaboration, launching the Sephora x TikTok Incubator Program that connects industry-related creators with high-esteemed beauty brands from Sephora’s Accelerate program. Young beauty brands get the opportunity to learn the how-tos of creator-based...

13 Mar 2023

Retail

Glossier enters third-party retail for first time via Sephora

Skincare brand Glossier has entered the third-party retail space for the first time through a partnership with beauty giant Sephora. The deal sees Glossier staples and new products added to the retailer’s stores across the US and Canada, as well as its online platform and Sephora App. The move comes as a response to growing demand from customers...

28 Feb 2023

Fashion |Beauty

Ariana Grande’s beauty line to launch at Sephora

Singer Ariana Grande’s beauty line R.E.M. Beauty, which launched direct-to-consumer in autumn 2021, is launching into Sephora stores and online this February. The high-performance, skincare-infused make-up brand will be available in 81 Sephora stores and 13 online sites, including across Europe. Commenting on the launch, Grande said in a...

1 Feb 2023

Retail |Beauty Featured

Sephora confirms UK store will open in Westfield London

Beauty retailer Sephora, which last year returned to the UK market with a dedicated e-commerce site, has confirmed that it will be opening a brick-and-mortar store in Westfield London this March. In a statement, Sephora said that the 6,000-plus square foot store, will showcase “an exceptional assortment of products and personal services” in a...

17 Jan 2023

Business

Sephora France head exits company, transfers to LVMH’s Tannico

The general manager of Sephora France, Thierry Bertrand-Souleau, has exited after 11 years at the beauty retail giant. It comes as a “natural and positive evolution” for Bertrand-Souleau, a spokesperson for Sephora said, who further added: “We warmly thank Thierry for all these years spent with us and we wish him all the best in this new role.”...

5 Jan 2023

Business

Sephora names Deborah Yeh global chief purpose officer

Beauty giant Sephora has confirmed Deborah Yeh will be transitioning to the role of global chief purpose officer from January 2023. It comes after Yeh was promoted to Sephora’s global leadership team as executive vice president, global chief purpose officer earlier this year, while also maintaining her role as chief marketing officer for North...

15 Dec 2022

Business |Beauty

Sephora names seven beauty brands for accelerator incubator

Sephora North America has selected seven brands founded by Black, Indigenous, and people of colour (BIPOC) spanning fragrance, make-up, and skincare for its 2023 Accelerate incubator programme. The accelerator, now in its eighth year, offers founders in the beauty space a foundation, network, and ecosystem for their brands to launch and thrive....

12 Dec 2022

Business

Sephora appoints Sarah Boyd as managing director UK

Beauty giant Sephora has announced the appointment of Sarah Boyd as the managing director of its UK business. It comes just under two months after the LVMH-owned retailer re-entered the UK market through the launch of an e-commerce site and dedicated campaign. Prior to her appointment, Boyd served as the company’s managing director of SEA &...

5 Dec 2022

PeopleFeatured

LVMH names Guillaume Mott as new Sephora CEO

LVMH-owned French beauty giant Sephora has appointed Guillaume Mott as its new president and chief executive officer. It marks a return to the company for Mott, who spent three years as president and CEO of Sephora’s Europe and Middle East business before exiting in May 2021 to take on the role of deputy CEO of LVMH Fashion Group. “I am...

25 Nov 2022

Business

Former Sephora stores reopen in Russia under new brand

A number of former Sephora stores have reportedly reopened in Russia on Monday under its new ownership, Ile de Beauté. According to Reuters, the Russian firm, which recently bought up the LVMH-owned retailer’s subsidiaries in the region, had thanked returning customers in a message on its website and promised to provide a range of international...

11 Oct 2022

Business

Sephora confirms re-entry into the UK

Beauty giant Sephora has confirmed in a report that it will be re-entering the UK market after a slew of rumours made rounds in the news. Speaking to WWD, Sylvie Moreau, the retailer’s president of Europe and the Middle East corroborated reports and detailed the first phases of its return. From October 17, Feelunique.com, a UK beauty e-tailer...

7 Oct 2022

Business

Sephora reportedly preparing to open London store

Beauty retailer Sephora is said to be preparing to re-enter the UK market with the opening of a London store. Sources told WWD the LVMH-owned retailer may open its doors in the city within the first quarter of 2023. While Sephora reportedly declined to comment on the rumours, the publication’s sources mentioned one of its many planned shops...

25 Aug 2022