See Now Buy Now news and archive

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...

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MFW SS20: Furla launches ‘see-now-buy-now’

Italian accessories brand Furla has announced that styles from its spring/summer 2020 presentation during Milan Fashion Week will be available as ‘see-now-buy-now’. “Nowadays, through social media, fashion is accessible to a wide audience. Products are presented during fashion week, seen on Instagram and immediately desired,” said Furla in a...

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Tommy Hilfiger integrates VR technology with NYFW experience

See-now-buy-now has made it to the next level. Tommy Hilfiger is inviting its consumers to shop and experience its upcoming New York Fashion Week event, during the event. The brand, which recently announced it is returning to New York for the Spring/Summer 2020 showing season, is integrating an online virtual reality (VR) commerce experience to...

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Tommy Hilfiger ‘TommyNow’ show to return to New York

Tommy Hilfiger is bringing back his experimental catwalk event ‘TommyNow’ back to New York City to showcase the autumn 2019 Tommy x Zendaya collaborative collection. The ‘see now, buy now’ showcase will take place during New York Fashion Week on Sunday, September 8, at the Apollo Theater in Harlem, and will present the second collection...

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Russian fashion designer Irbaieva closes showroom and fully digitizes her brand

See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...

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E-tailer 11 Honoré makes the NYFW runway shoppable

See-now-buy-now has gone to the next level. Size-inclusive luxury retailer 11 Honoré made its New York Fashion Week debut with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes. Taking place at Spring Studios, the retailer showed a selection of spring and pre-fall items from a range of luxury designers...

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Victoria's Secret tests out 'See Now, Buy Now' following Shanghai show

London - Victoria's Secret 2017 Shanghai Fashion show may have been surrounded by a number of controversies (such as Gigi Hadid and Katy Perry reportedly being denied Chinese visas and missing the show) but that did little to harm the show's overall appeal. Millions of people tuned in to watch the annual fashion show on Wednesday, which featured...

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G-Star RAW debuts at Alibaba’s Tmall “See Now Buy Now” fashion show

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion icon, singer-actor-producer and intimate friend of G-Star RAW partnered once again with the brand after attending the launch of the G-Star Elwood X25 II during New...

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Tom Ford done with see-now-buy-now?

New York - As one of the first major luxury designers to champion the see-now-buy-now movement for Fashion Week, Tom Ford made a surprise announcement that he will be showing his spring 2018 collection this fall going back to the traditional season ahead model. The news of this comes right after the designer presented his see-now-buy-now show...

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The 7 fashion buzzwords of 2016

London - The end of the year is in sight, with Christmas and Boxing Days just days away. 2016 has proven to be quiet the unexpected year in fashion, which is reason enough to look back and reflect upon the most discussed topics of the year. This year has been a year of many changes, especially in terms of catwalk shows, new calendar concepts, ‘...

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Tommy Hilfiger will not have a New York spring fashion show; switches to Los Angeles

Los Angeles - Tommy Hilfiger is officially on the see-now-buy-now consumer trend. His fashion show debuting his womenswear line for Spring 2017 was just announced to be held in Los Angeles this upcoming February. The show will debut on the 8th and will be the brand’s solo show. As reported by WWD, the brand will not be hosting a New York runway...

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Tommy Hilfiger will not have a New York spring fashion show; switches to Los Angeles

Los Angeles - Tommy Hilfiger is officially on the see-now-buy-now consumer trend. His fashion show debuting his womenswear line for Spring 2017 was just announced to be held in Los Angeles this upcoming February. The show will debut on February 8 and will be the brand’s solo show. As reported by WWD, the brand will not be hosting a New York...