Africa has become a critical player in the global secondhand clothing market, offering a fast-growing outlet for pre-owned apparel exports while highlighting tensions between economic necessity and industrial ambition. Driven by affordability, style diversity, and sustainability concerns, the continent’s demand for secondhand garments—often...
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Research shows that if 25 percent of consumers change their behaviour, it can be enough to establish a new norm. This could also apply to fashion. The message from Mirella Soyer, professor of behaviour for circular transitions at Rotterdam University of Applied Sciences, is clear: to achieve a circular economy, we need behavioural change. The...
FashionUnited has analysed trend pages and street style image databases to give you an overview of the key secondhand pieces for spring/summer 2025. A best-of for brick-and-mortar stores and online retailers alike looking for inspiration for re-orders or to update their shop windows. Charms Bag charms. Credits: ©Launchmetrics/spotlight. This...
The cost-of-living crisis has ensured the future of the secondhand market, Vinted chief executive officer, Adam Jay, told Sky News. This was mirrored in Vinted’s report of shopping behaviour shifts this year, showing that two billion pounds was forecast to be spent on pre-loved Christmas gifts. Speaking to the media outlet, Jay, said the “trend”...
A recent report looks at the chances and challenges of a circular textile industry in the Netherlands, thus providing interesting input for other countries as well. The report titled ‘Towards a Dutch Circular Textile Industry’ was published by Invest-NL, an investment company that finances sustainable and innovative projects. While a circular...
With around 5.5 kilograms of used clothing per capita per year, Germans are not only the top exporters of used textiles in the EU, but also worldwide, surpassed only by the USA and just ahead of UK. These clothes are a burden on people and the environment, not only in their own country, but also in the Global South, where the clothes often end...
Second-hand fashion is becoming increasingly important to European consumers. In its latest ‘Impact Report’, second-hand platform Vinted has analysed the place that used clothing is taking up in people's wardrobes and gives insights into consumer behaviour in the second-hand category. These are based on a survey of around 100,000 members of...
Cultural sustainability organisation Black Pearl has published a sustainable style guide today that is meant for anyone who wears clothes, across age, race, gender, ability, geography, socioeconomics, values and beliefs. The “Sustainable Style Guide For Everyone” aims to provide sustainable fashion solutions for any wardrobe, from the every day...
Resale marketplace Ebay has announced the extension of its partnership with ITV’s Love Island to bring its sponsorship of the reality show to a new All Stars season. The move expands on the already established relationship between Ebay and Love Island, which had initially been introduced in early 2022 with the platform beginning to supply...
Luxury label Valentino has announced the evolution of its Valentino Vintage concept, expanding the secondhand initiative on a global scale and bringing it into the educational sector. Initially launched in 2021 as a way to provide select vintage stores with preloved Valentino garments, the concept has now grown from four stores to seven, in...
Sustainability continues to play a major role for the fashion industry in 2023. In the first month of the new year, efforts included resale, buyback programmes, clothing swaps and secondhand initiatives, which FashionUnited lists below. This article uncovers if upcycling could become a possibility for everyone. The European Fashion Alliance,...
Move over, ‘Cottagecore’, ‘Coastalgrandmother’ and ‘Barbiecore’ - there is a new trend currently making waves on social media and that’s ‘Thriftcore’. Not just since the pandemic, social media has been fuelling new fashion aesthetics and has worked towards democratising fashion. Thriftcore fashion or thrift store chic refers to consumers buying...