Seafolly news and archive

Seafolly to open debut US flagship store in Corona Del Mar, California

Australian swimwear brand Seafolly is set to open its first-ever flagship store in the United States as part of its retail expansion. Slated to open on August 7 in Corona Del Mar, California, the opening comes as Seafolly continues to invest in strengthening its brick-and-mortar footprint. Located at 932 Avocado Avenue, the brand selected this...

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Australian swimwear brand Seafolly enters administration

Australian swimwear fashion brand Seafolly has entered administration due to the “crippling” financial impact of the Covid-19 pandemic. The company has a network of 44 stores across Australia and a further 12 overseas. Scott Langdon and Rahul Goyal of KordaMentha Restructuring have been appointed as voluntary administrators. KordaMentha said it...

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Seafolly to launch in China

Seafolly, Australia’s largest swimwear brand, is expanding to China. Its products will be launched on Alibaba’s e-commerce platform, Tmall Global, later this month. While China is not the first country that comes to mind when we think of sunbathing and bikinis, it is actually a promising market for the sector. “The swimwear industry today is...

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Seafolly names new chief executive officer

Australian swimwear brand Seafolly has named former DKNY commercial head, Paul Kotrba as its new chief executive officer, to “further develop its global growth potential”. Kotrba is an experienced global retail executive with over 15 years spent in New York City at Donna Karan and DKNY during the period of ownership under LVMH. There he...

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L Catterton to form largest independent swimwear business

L Catterton, the world’s largest consumer-focused private equity firm backed by luxury conglomerate LVMH, is looking to create the largest independent swimwear and beach lifestyle business through its investments in Seafolly and Maaji. The global swimwear and beach lifestyle platform will combine Australian swimwear label Seafolly, which the...