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Retail

Scotch and Soda expands China retail network

Dutch fashion brand Scotch and Soda has expanded its retail network in China with the opening of its first flagship store in Shanghai’s Xintiandi district. The store opening is part of the brand’s growth strategy in the market, for which it has stated plans to continue this expansion over the next few months. Additionally, it has announced two...

27 Jan 2022

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Fashion

Designers elevating their offerings at day four of New York Fashion Week

New york - Day four of New York Fashion Week saw designers trying to step it up a notch from last season. First up was Noon by Noor, who went for a very expensive looking aesthetic with items like a taupe Calvin gown, a sapphire lulu fur coat, and velvet tops. The design team of Noon Rashid Al Khalifa and Haya Mohammed al Khalifa were also going...

16 Feb 2016

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Fashion

Fashion films: the next step in brand story-telling?

The fashion industry produces hundreds of short films each year featuring the latest collections and although the majority these shorts are little more than glorified advertisements, there are a number of labels who are using the medium to take their story-telling to the next level. A cleverly thought out advertisement campaign centered around...

22 May 2015

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