Four young running brands are conquering the market with innovative designs and more sustainable production. Running is trending, and you shouldn't lag behind! We introduce you to brands that are at the forefront of performance and style. Whether it's a casual city run with a relaxed look or high-tech gear for long distances – here's what's...
15 May 2025
Sportswear brand Puma is looking to target early-morning runners with a global 5am activation, which will offer consumers the chance to receive the brand’s latest performance silhouettes, including the Deviate Nitro 3 and Forever Run. The '5AM High Drops' activation has been timed to coincide with the arrival of spring and peak marathon training...
15 Apr 2025
Montreal-based performance running brand Ciele Athletics has named Vans executive Jano Arabaghian its first chief executive officer. In a statement, the Canadian brand said Arabaghian, a seasoned executive with experience at Red Bull, The North Face, Oakley and Vans, will join the company in the newly created CEO role to drive its continued...
9 Apr 2025
For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...
3 Apr 2025
Japanese sportswear brand Asics has launched its most circular performance running shoe to date, designed to be remade at the end of its life without comprising on quality or performance. The Asics Nimbus Mirai running shoe has been designed with recycling in mind and launches with a new returns programme to encourage runners to give back the...
15 Apr 2024
Women’s running brand Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, who has a background in active lifestyle, outdoors and consumer packaged goods brands, joins the female-led running brand from sports hydration brand Nuun, where she served as vice president of marketing. She takes over from interim chief executive...
15 Nov 2023
London-based Hylo Athletics, the B Corp and vegan-certified sportswear brand founded in 2020 by ex-footballer Michael Doughty, has opened a summer pop-up at Harrods showcasing its innovative trainers and allowing customers to recycle their old trainers. The pop-up, situated on the second floor, will run until July 31 and features a Hyloop...
13 Jun 2023
Female action sports brand Roxy, part of Boardriders, Inc., has unveiled a collaboration with Japanese sporting manufacturer Mizuno. The activewear collection encapsulates Roxy’s surf spirit with Mizuno’s technical sportswear know-with head-to-toe outfits, featuring leggings, shorts, bras, tops and hoodies, including pieces made from recycled...
21 Mar 2023
US-based start-up Neatsy.ai, which detects podiatry and orthopaedic health issues via a smartphone camera, has launched a marketplace for AI-selected running shoes and insoles. From today, March 15, shoppers can order running shoes by simply using their phone to scan their feet and select styles from brands including New Balance, Nike, and...
15 Mar 2023
Sports company Puma has unveiled the Puma Nitro Lab, a high-performance athlete testing facility developed in partnership with Hartmann Orthopedics and Sports, leaders in performance optimisation for athletes for more than 20 years. The Puma Nitro Lab is located at Hartmann’s facility near Frankfurt, Germany, and provides athletes with detailed...
13 Mar 2023
Independent running apparel brands, Boston-based Janji and Seattle-based female-led Oiselle are merging in a “partnership of equals” to build a bigger community in the running industry. The “collaborative partnership,” facilitated by Digsbury Ventures, will see both brands continuing to operate as sole entities, while leveraging resources to...
9 Mar 2023
Allbirds is continuing to push the boundaries of sustainable footwear with its new Tree Flyer running shoe that has a carbon footprint of just 9.92-kilogram CO2e, all of which is offset to zero. The Tree Flyer is a cushioned running shoe, which has been designed to showcase Allbirds’ innovative technology, use of renewable natural materials, and...
9 May 2022