Rokt, the e-commerce technology company using machine learning and AI to make the shopping experience more relevant to customers, has strengthened its executive team with the appointment of two leaders to its C suite. Jacqueline Purcell, who has worked with Rokt in a consultant capacity as interim COO since 2022, has been appointed as chief...
3 Jan 2025
Macy’s Media Network, the in-house media platform of the US department store giant, has said it is expanding its retail media capabilities via an expanded partnership with AI and machine-learning tech provider Rokt in order to provide a more personalised experience for shoppers. In a release, vice president of the Macy’s media division, Michael...
9 Aug 2024
Online fashion retailer Asos is partnering with Rokt, the e-commerce technology company using machine learning and AI to make transactions more relevant to shoppers to enhance customer experiences with more targeted post-purchase promotions. The partnership will add to Asos Media Group’s wider retail media programme to add value to Asos...
2 Aug 2023