Rokt news and archive

Vinted expands Rokt partnership to US following European growth

Lithuanian second-hand fashion marketplace Vinted has expanded its partnership with US-based e-commerce technology firm Rokt into the US market. The move follows the collaboration's performance across the UK and six European markets, including Germany and France, where Rokt has optimised hundreds of millions of Vinted transactions since 2024....

Member

People

Rokt appoints chief financial officer and chief product development officer

Rokt, the e-commerce technology company using machine learning and AI to make the shopping experience more relevant to customers, has strengthened its executive team with the appointment of two leaders to its C suite. Jacqueline Purcell, who has worked with Rokt in a consultant capacity as interim COO since 2022, has been appointed as chief...

Member

Business

Macy’s expands media network through AI-driven Rokt partnership

Macy’s Media Network, the in-house media platform of the US department store giant, has said it is expanding its retail media capabilities via an expanded partnership with AI and machine-learning tech provider Rokt in order to provide a more personalised experience for shoppers. In a release, vice president of the Macy’s media division, Michael...

Member

Business

Asos teams up with Rokt to offer consumers post-purchase promotions

Online fashion retailer Asos is partnering with Rokt, the e-commerce technology company using machine learning and AI to make transactions more relevant to shoppers to enhance customer experiences with more targeted post-purchase promotions. The partnership will add to Asos Media Group’s wider retail media programme to add value to Asos...