British luxury streetwear brand Represent is adding to its store portfolio, which includes Manchester in the UK and Los Angeles in the US, with a flagship store in London at 135-141 Wardour Street on July 12. The store spans 5,000 square feet across two floors and will showcase the brand’s Represent Mainline brand, signature performance wear...
8 Jul 2025
British heritage footwear brand Hunter, which is part of the Authentic Brands Group portfolio, has unveiled a Western-inspired streetwear collaboration with British luxury brand Represent. The collaboration blends British heritage with Americana influences, exploring Western iconography and the cowboy boot, reimagined onto Hunter’s iconic...
2 Jul 2025
British luxury brand Represent is continuing its global expansion strategy. In the label’s latest move, it has appointed Kenny Wilson as chair and non-executive director alongside its strategic partner, investment firm True. Wilson brings to the role 35 years of experience in various global brands, including Levi’s and Cath Kidston, where he...
22 Apr 2025
British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...
10 Feb 2025
British luxury label Represent has unveiled its first-ever, fully-realised womenswear line, a stand-alone edit that it says was “informed by but not indebted to the men’s collections”. To drive forward this division, under the title ‘Represent Woman’, the company has assembled a new womenswear team, headed by designer Toni Purdie. Set to...
30 Jan 2025
British streetwear brand Represent has launched its debut womenswear collection as part of its collaboration with sportswear giant Puma. The launch is Represents biggest performance wear collaboration to date for its 247 line and features the brand’s first-ever womenswear clothing, including its first sports bra and women's trainer, which is...
18 Dec 2024
Represent has established a strategic partnership with investment firm True, which has snapped up a minority stake in the British luxury brand to help fuel its ongoing growth plan. The move intends to aid in the expansion of Represent’s presence, both in the luxury and performance sportswear sector and internationally, across the UK, US and the...
25 Nov 2024
British menswear label Represent is set to inaugurate its first UK flagship store in Manchester this weekend, marking a significant time in the brand's transition from digital-first retailer to omnichannel retailer. The company, projecting turnover of 100m pounds by year-end 2024 and 250m pounds by 2028, has demonstrated remarkable growth...
23 Oct 2024
British luxury fashion label Represent, founded by George and Mike Heaton in 2011, has opened a new permanent space within luxury department store Harrods in London. Located on Harrods menswear, second floor, the 610 square foot concession has been designed to replicate the sleek, monochrome interior of Represent’s Los Angeles store, which...
9 Sept 2024
British streetwear brand Represent has chosen its hometown of Manchester to open its first UK store this autumn. The new 5,419 square foot store, located on New Cathedral Street in Manchester city centre, positions Represent alongside luxury retailers, including Canada Goose, Paul Smith, Louis Vuitton, Selfridges, and Harvey Nichols. George...
11 Jul 2024
British luxury streetwear brand Represent has opened its first brick-and-mortar store in West Hollywood, Los Angeles, which will serve as the brand's flagship store and office space. The new store, which measures more than 3,100 square feet, is the first of three new retail locations Represent is set to open throughout the year. Opening its...
29 Mar 2024
British luxury streetwear brand Represent is teaming up with global fashion marketplace StockX on a limited edition four-piece capsule collection. The capsule will feature one pair of sneakers and three apparel items that will launch exclusively on StockX on July 24 at 5pm. It will also be available to purchase in-store at StockX’s Drop-Off in...
24 Jul 2023