Reebok news and archive

Reebok returns to hockey through partnership with Wholesale Sports

US athletic brand Reebok has announced its re-entry into the hockey equipment category via a new long-term licensing agreement with Wholesale Sports Inc. The move marks the brand's return to a segment where it previously held significant market share and represents a strategic expansion of its performance sports portfolio. The partnership will...

Fashion |In Pictures

Reebok launches padel apparel with GLDN PNT

Global sportswear brand Reebok is expanding into padel sports in collaboration with GLDN PNT, a premium, lifestyle-driven activewear brand exclusively dedicated to the sport of padel, one of the world's fastest-growing sports. The collaboration will see Reebok launching an exclusive performance-driven padel apparel collection with GLDN PNT for...

Fashion

Reebok returning to football with Duśan Vlahović partnership

Reebok is counting on a long-term partnership with Serbian footballer Duśan Vlahović, who plays for Italian Serie A club Juventus, to “reclaim its position within team sport,” as football becomes a global focus this year with the FIFA World Cup 2026 taking place this summer in the US, Canada and Mexico. In a statement, Reebok, owned by Authentic...

Fashion

Reebok taps Karol G to usher in a new era of Reebok Classics

Sportswear brand Reebok has signed a multi-year partnership with Grammy-winning global recording artist Karol G, born Carolina Giraldo Navarro, as it looks to reintroduce its Reebok Classics collection for “a new era”. In a statement, Reebok said that Karol G would be its newest global brand ambassador, fronting its storytelling, content, and...

Fashion

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

People

Authentic names new SVP of Reebok amid expansion plans

Reebok has a new senior vice president. The sportswear giant’s parent company, Authentic Brands Group, has appointed Daniel Schachne to the leadership position. Upon taking up the title, Schachne has been tasked with leading Reebok’s global growth strategy, working alongside licensing partners, retailers and brand ambassadors while the brand...

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Business

Reebok opens European HQ in London, names regional CEO

US sportswear giant Reebok has appointed a new chief executive officer for its European business upon opening a London-based headquarters dedicated to the region. Marc Le Roux has been named CEO of Reebok Europe, a role he will take over from Steve Robaire, who had been serving in an interim capacity. Le Roux’s experience in the industry...

Fashion |In Pictures

Reebok unveils ‘Clueless’ sneaker capsule collection

Sportswear brand Reebok has teamed up with Paramount Consumer Products to launch a capsule sneaker collection to celebrate the 30th anniversary of the teen comedy film ‘Clueless’. The ‘Reebok x Clueless’ collaboration honours the film’s legacy through a footwear collection with sneakers featuring yellow plaid and pink detailing, paying tribute...

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Business

ABG refutes claims of selling Reebok to Anta Sports

Authentic Brands Group (ABG) has dismissed rumours of a potential sale of its Reebok brand to the Chinese company Anta Sports. According to an internal memo obtained by Footwear News, ABG has no intentions of divesting the brand. The memo states, “Authentic has no plans to divest Reebok - not now, not ever,” and affirms the company's commitment...

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Authentic eyes North America and Europe expansion of Reebok with Slam Jam partnership

Authentic Brands Group is planning an expansion of its Reebok brand across the US, Canada, Central and Eastern Europe via a new strategic partnership with Slam Jam. The premium lifestyle company and distributor will work together with the sportswear brand’s global design and supplier hub, RDG, to bring the brand to key global retail partners, a...

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Galaxy Universal and Batra Group to lead Reebok operations

Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...

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Business

Authentic partners with SCI to expand Reebok’s presence in golf

Authentic Brands Group (Authentic) has partnered with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, the company said in a release, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel...