Rapha news and archive

Rapha adds former Salomon executive to its board of directors

British cycling apparel brand Rapha has appointed Scott Mellin, former Salomon global chief brand officer, to its board of directors. Mellin, who has more than three decades of brand-building, product innovation, and cultural marketing expertise from brands within the outdoor and performance sport sector, including The North Face and Salomon,...

Retail

Rapha opens first ‘clubhouse’ store in mainland China

British cycling apparel brand Rapha has now launched its ‘Clubhouse’ retail concept in mainland China. The opening of the new store in the economic hub of Shanghai is a “milestone” for the brand and marks “the beginning of a new era for Rapha in Asia,” the company announced in a statement on Wednesday. The ‘Clubhouse’ concept, which combines...

People

Rapha hires new chief brand officer from Belstaff

The cycling brand Rapha appoints Jodie Harrison as chief brand officer. Harrison announced her new position on LinkedIn on Friday. She stated that she had already been working for the British company as an external consultant since January, prior to her appointment in April. Before that, she spent around three and a half years in various...

Member

Fashion |In Pictures

Shrimps collaborate with Rapha on a cycling collection

Fashion brand Shrimps has unveiled a capsule collection with cycling clothing brand Rapha that aims to bridge the gap between fashion and cycling with an experimental, high-performance, and wearable line. The nine-piece capsule combines Shrimps’ signature playful patterns and whimsical designs with Rapha’s cycling apparel and off-bike stylings,...

Fashion

Rapha and Outdoor Voices launch women's athleticwear collaboration

Rapha and Outdoor Voices have launched a collaboration of women's cycling apparel. Bringing together the cycling brand's expertise of functional clothing and Outdoor Voices' reputation for athleticwear, the collection. “Together with OV we set out to achieve a positive and inclusive experience for all women who love cycling, and also break down...

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Fashion

Rapha launches new custom service with Unmade

British cycling lifestyle brand Rapha is partnering with Unmade to offer a new personalised design service to its customers, where they can design and manufacture digitally printed apparel. Using Unmade software, which offers an end-to-end digital custom solution for on-demand production at scale, Rapha’s customers can create a complete team kit...

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Business

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

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Fashion

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...