Hermès grows, Nike plummets: Interbrand ranking reveals fashion industry winners and losers
The latest “Best Global Brands” ranking from New York-based brand consultancy Interbrand reveals increasing polarisation in the international fashion market. While Hermès, Chanel, Zara and Uniqlo gain brand value, Nike, Gucci and Prada suffer significant losses. Notably, traditional brand strength alone no longer protects against decline. French...
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