American brand development and licensing company Authentic Brands Group (Authentic) has signed a long-term partnership with BR South Pacific (BRSP) to transition the licenses of its action and outdoor sports brands across Australia, New Zealand, and the South Pacific region. The new strategic licensing agreement will see BRSP taking over the...
1 May 2025
Authentic Brands Group, the parent company of Quiksilver, has announced a new partnership with Velocity Global Brands which will see the relaunch of a women’s line for the snowboard and surf wear label. Through the agreement, Velocity will lead the design, manufacturing and distribution of womenswear in the US and Canada for Quiksilver. Products...
27 Feb 2025
New social plan and project is underway for Boardriders: the brands of the board sports specialist, including Quiksilver, are to be managed in Western Europe for an initial period of 15 years by the French Beaumanoir Group, with a quarter of the 700 jobs in France set to be cut. The takeover, which will see Boardriders' European headquarters...
10 Jun 2024
Authentic Brands Group has established a new partnership with BRJ Group, which will see the firm lead brands descending from the Boardriders business in Japan and Taiwan. BRJ Group, together with SMBC Capital Partners as its majority shareholder, is controlled by the existing management of Boardriders Japan and Taiwan, with this latest deal...
21 Dec 2023
Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, has signed a strategic partnership with Liberated Brands (Liberated) for it to take on its action and outdoor sports brands across Australia, New Zealand, Thailand, and Indonesia. In a statement, Authentic said that Liberated would take over...
20 Dec 2023
Centric Brands has entered into a licensing agreement with Authentic Brands Group to design, manufacture and distribute kids apparel for Quiksilver, Billabong and Roxy in the United States and Canada. The company said, by capturing the spirit of each brand and leveraging Centric’s unparalleled kids apparel expertise, the company will drive...
23 Nov 2023
Centric Brands LLC has signed an exclusive licensing agreement with Authentic Brands Group to design, manufacture, and distribute kids' apparel for Quiksilver, Billabong, and Roxy in the United States and Canada. Through the deal, Centric Brands is now the exclusive kids apparel partner in the US and Canada for Quiksilver, Billabong and Roxy....
20 Nov 2023
Following its acquisition of lifestyle group Boardriders in April, Authentic Brands Group has now assigned the role of retail and e-commerce operator for its newly acquired labels to Liberated Brands. The long-term agreement covers the operations of Quiksilver, Billabong, Roxy, RVCA, Honolua and Boardriders in the US and Canada. Liberated is...
28 Sept 2023
Continuing on its path of acquisitions, Authentic Brands Group has now announced that it has entered into a period of exclusivity and made a binding offer to purchase sports and lifestyle group Boardriders. Through the takeover, for which funds are being managed by Oaktree Capital Management, Authentic would be adding the company’s extensive...
3 Apr 2023
Authentic Brands Group (Authentic), the owner of Reebok, Juicy Couture and Ted Baker, is said to be nearing a deal to takeover the holder of Quiksilver and Billabong. According to Bloomberg, Authentic could be looking at a deal worth 1.3 billion dollars to acquire Boardriders, though no final decision has yet been made. Boardriders, which also...
6 Mar 2023
Eighties fashion is back, and Netflix's latest series Stranger Things is bringing the looks to life with new collaborations. From Melissa shoes to Quiksilver’s surf-inspired fashion, and retro Timex watches to High Snobiety’s hoodies, Netflix is putting a fashionable spin onto television merchandise. Quiksilver With a huge global audience,...
31 May 2022
Action sports and lifestyle group Boardriders, the parent company of Quiksilver, has appointed Nicolas Foulet as president of Europe, the Middle East, and Africa. Foulet has spent 20 years with the company rising through the ranks at the European and global level, including as global chief information officer and global director of e-commerce...
6 Sept 2021