Puma news and archive

Rihanna returns to Fenty x Puma with a football trainer

Rihanna has returned as the creative director of Fenty x Puma by taking on Puma’s Avanti, which merges two Puma icons, the leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. The Fenty x Puma Avanti is born out of Rihanna’s love of football and offers a fashion take on the current football trend,...

Business

Puma names Javier Ortega general manager Europe

Sportswear giant Puma has announced the appointment of Javier Ortega as the general manager for the European business, effective from September 1. In the position, Ortega will oversee the areas for Central Europe, France, UK & Ireland, Southern Europe and Nordic, while reporting directly to CEO Arne Freundt. Ortega initially joined Puma in 2009,...

Fashion Featured

Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys

Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...

BusinessFeatured

Puma: Q2 sales increase, net income drops by 34.7 percent

Puma sales increased by 11.1 percent currency adjusted and 5.9 percent reported to 2,120.7 million euros in the second quarter. The company’s first half sales increased by 12.7 percent currency adjusted and 10.1 percent reported to 4,308.3 million euros. Commenting on the financial results, Arne Freundt, chief executive officer of Puma SE said:...

Fashion |INTERVIEW Featured

From Jil Sander to Ottolinger: Puma’s creative director unveils what’s in store for its 75th anniversary year

Puma wants to return to the old days when the sporting goods company united the worlds of fashion and sports with Jil Sander, and share this heritage with a new generation of creatives. Meanwhile, the brand's young demographic is discovering the rusty hobbyhorse of motorsport as a new trend, and so the big cat from Germany is going full throttle...

BusinessFeatured

Nike, Puma and Adidas are the most visited sportswear brands online

There's sometimes only one step between fashion and sport, and most sportswear brands have succeeded in crossing it. By transcending the boundaries of sport to become true fashion references, these brands manage to reach a wider customer base. The online sports betting site Gambling 'N Go has taken a look at the success of these brands and...

Business

Puma and Collina Strada reveal BTS of design process for GFA challenge

As part of the Global Fashion Agenda’s (GFA) Designer Challenge 2023, designers from Puma and Collina Strada have unveiled their processes when it comes to sustainable production ahead of the upcoming Global Fashion Summit. In relation to the initiative, supported by Smiley, the two brands released videos depicting the journey of their...

Business

Puma names Shirley Li general manager of China business

Sportswear giant Puma has announced the appointment of Shirley Li as general manager of its China business, as it looks to strengthen its presence in the market. Li initially joined Puma in early 2023, taking on the position of commercial director and bringing 20 years of industry experience to the role. Prior to Puma, Li served as vice...

Business

Puma rejigs global marketing organisation, relocates to Germany

Sportswear giant Puma has made a series of changes to its global marketing organisation as it looks to speed up decision-making and improve alignment across its key business categories. The most notable shift is the relocation of the company’s brand management and marketing operations from its initial base in Boston to a Herzogenaurach...

Fashion

Puma launches podcast to break down its sustainability report

Global sportswear brand Puma has launched a new podcast series discussing its sustainability report to make it more accessible to its Gen-Z audience. Each of the 10 episodes in the Re:Gen Reports series will discuss one of Puma’s 10for25 sustainability targets, ranging from human rights to sustainable product sourcing in an “engaging...

Business

Puma appoints new managing director for India business

Sportswear giant Puma has announced that its former global director of retail and e-commerce, Karthik Balagopala, will be stepping up to become the managing director of Puma India, effective August 1. Balagopala, who has been at Puma since 2006, has held a series of increasingly managerial responsibilities at the company, previously serving in...

Fashion |In Pictures

Puma dedicates collection to mascot ‘Super Puma’

Puma is continuing its 75th brand anniversary celebrations with a new streetwear capsule collection dedicated to its beloved mascot ‘Super Puma’ from the 1970s. For the collection, Puma is celebrating the adventures of ‘Super Puma,’ the fearless green feline hero from its limited-edition comic series in the 1970s, with apparel, footwear and even...