California-based lifestyle brand Ugg has partnered with internationally acclaimed comedian and author Alok (they/them) to develop the brand's Pride collection for 2024, URseen. Described as an "expressive offering with and for LGBTQ+ community," the all-gender collection includes the URSeen Platform clog and the URSeen dress. Both pieces are...
16 May 2024
The annual surge in the release of Pride-themed products, adorned with vibrant rainbow flags in support of LGBTQ+ equality, shows no sign of slowing down, as brands hope to gain their share of the pink pound. Nevertheless, certain products are embroiled in controversy, not due to their ostentatiousness, but for running afoul of local laws....
17 Jul 2023
American department store chain Target has said that it will be removing part of its collection celebrating Pride Month after employees faced threats while at work. In a statement, the retailer noted that it had offered such an assortment “for more than a decade”, however it had seen a different response to the products this time round. The...
25 May 2023
Blenders Eyewear launched a new charitable giveback programme 'Blenders Cares' to support impactful non-profit organisations “to make positive and long-lasting change for important issues”. Since its inception in 2012, Blenders Eyewear has supported and celebrated causes including breast cancer awareness and LGBTQIA+ rights. The Blenders Cares...
18 Jul 2022
& Other Stories is celebrating Pride 2022 by lending its platform to five creatives from the LGBTQIA+ community to amplify underrepresented voices within its stores, including London and New York. The retailer is teaming up with LGBTQIA+ artists including Yasha Lelonek, Djamila Imani, ShayShay Konno, Stella Zekri and Hanna Kisch throughout the...
21 Jun 2022
Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...
9 Jun 2022
Nyx Professional Makeup has been revealed as a collaborator for the People of Crypto Lab’s (POC) metaverse diversity hub set to debut in The Sandbox, an open world online platform. The trio have announced plans to work together on the Valley of Belonging, a diversity, equity and inclusivity space within the metaverse that is set to launch June...
31 May 2022
June is the month of Pride and some brands are doing more than lip service and making inclusivity a priority. For the past several years, a plethora of brands from high street to sportswear to luxury, have unveiled collections and collaborations that directly benefit the LGBTQIA+ community, either through awareness or donating to relevant...
3 Jun 2021
Skateboarding shoes and apparel company, Vans is teaming up with LGBTQIA+ creators and sharing their stories. The four creative ambassadors include poet, Get Lit, painter, designer, and printmaker, Tyris Winter, singer and songwriter, Serena Isioma, and skateboarder, photographer, and creative director, Sam McGuire. The ambassador’s unique...
28 May 2021
American designer Kenneth Cole has partnered with game creator Zynga, to debut the Kenneth Cole Pride 2021 collection and ‘High Heels’ game. This is the first time Kenneth Cole has been featured in a mobile game, allowing players to dress their character in the latest collection and strut down a virtual runway. Chairman and chief creative...
27 May 2021
UGG, the Australian sheepskin shoe company, has launched a Pride campaign with Lil Nas X. Think fluffy rainbow hued slippers and that is just the start. Dressed in head to toe purple a la Prince, Lil Nas is seen lounging against a backdrop of balloons, glitter, flowers donning a sparkly crown, chunky gold jewellery, and the pièce de resistance:...
25 May 2021
Opening Ceremony is highlighting the importance of acknowledging and celebrating Pride beyond June with a new ‘365 Days of Pride’ limited-edition capsule collection that aims to not only celebrate the LGBTQIA+ community in New York but also to pay homage to some of the most historically significant institutions within it. The fashion brand has...
11 Aug 2020