Credits: Image: Shopify, via Shopify archive Having a solid pricing strategy is key to succeeding in today’s ever-increasingly competitive ecommerce world. As consumers continue to prioritize finding the best value for their money, online retailers need to ensure their pricing strategy is as effective as possible. Crucial for shaping a brand’s...
2 Apr 2024
Chanel’s recent announcement to precipitously inflate prices on their bags, and limit quantities customers can purchase, has hit the headlines, with some questions about how the luxury fashion industry continues to grow despite overall economic inflation. And in this case, considering the level of the price change, Chanel is not raising its...
3 Feb 2022
In this episode, “The Three Levers of Creating Brand Exclusivity,” we focus on tools brands have to facilitate exclusivity with a focus on Chanel’s recent announcement to raise the price of their bags.
Pricing power: a phenomenon well known to financial analysts and general management. It indicates the practice of a company to increase its prices in periods of economic hardening: it is a question - we understand it easily - to increase its margin to compensate for the fall in sales volumes. Not all companies have this capacity: only those who...
3 Jul 2020