Video: Prada presents its FW21 menswear collection
In this video, Prada presents its FW21 menswear collection and the foundation of the collection is all about the individual, the human body and its freedom. Watch the video below. Video: Prada via YouTube Photo credit: Prada, Facebook
11 hours ago
Video: Prada presents its SS21 womenswear collection
In this video, Prada presents its SS21 womenswear collection and an interview with Miuccia Prada and Raf Simons follows after.Watch the video below. Video: Prada via YouTube Photo credit: Prada, Facebook
13 Jan 2021
Prada Group names new head of diversity, equity and inclusion
Malika Savell has been appointed as Prada North America's chief diversity, equity and inclusion Officer for Prada North America. She will help the luxury brand develop policies, strategies and programs to help ensure a diverse representation of cultures and perspectives at all levels of the company, and will report to Prada USA CEO, Marcelo...
21 Oct 2020
Prada debuts sustainable fabric
Prada is continuing its commitment to sustainability by debuting a new custom-made, eco-friendly fabric for their Linea Rossa line. The new Extreme-Tex textile is a performance fabric that Prada has spent three years developing. It is made from recycled polyester without the use of perfluorocarbons, or PFCS, and other toxic chemicals often used...
5 Oct 2020
Armani and Prada: Fashion houses embracing the digital format in Milan
Never before had Miuccia Prada seen so many people at one of her fashion shows. Of course, they were all watching from their computers. "Now we are with so many more people, and that's new, at least for me," said Prada on Thursday, following her digital show on the second day of Milan Fashion Week. The top Italian fashion brand, known for its...
25 Sep 2020
In pictures: The first Prada collection led by Raf Simons
Today was the day: the long-awaited debut of Belgian designer Raf Simons for Prada. In February, it was announced that the designer will be taking the creative lead along with lead designer Miuccia Prada. The presentation of the brand's SS21 collection during Milan fashion week finally reveals how the designers' styles have fused together....
24 Sep 2020
The first collection by Raf and Miuccia for Prada: what can we expect?
In February it was announced that the Belgian designer Raf Simons was appointed as creative director at Italian fashion brand Prada. It became clear from the press release at the time that he was going to share creative direction of the brand with permanent chief designer Miuccia Prada. On Thursday during Milan fashion week Spring/Summer 2021,...
23 Sep 2020
Video: Prada's iconic use of the once military fabric, Nylon
In 1979 Prada released the first line of bags and backpacks made from the synthetic fiber Nylon. While today this sounds perfectly normal, at the time Miuccia Prada chose this tricky-to-use fabric, it was otherwise only being used in military tents. 10 years later, the luxury fashion brand launched the fabris in its men's and women's...
25 Aug 2020
SS21 Menswear fashion week highlights
In a season unlike any other, the international Fashion Weeks were still able to bring a host of designer collections to an expanded global audience. This challenging yet exciting time for designers has seen new levels of experimentation and exploration with new formats and concepts, paving the way for a hybrid digital/physical future. Dior...
7 Aug 2020
Prada names new group communications director
prada has a new man at its communications helm. the company appointed christopher bugg their group director. came on board in january as marketing and director for asia.> In his new role Bugg will be overseeing communications strategies across all of Prada's brands. Prior to joining Prada, Bugg was global digital communications director for...
17 Jul 2020
Video: Prada presents SS21 film for Milan digital fashion week
Prada presented its menswear offering during Milan fashion week men's Spring/Summer 2020 this week via a 12-minute film. The minimalist setting, black and white outfits and suspenseful music set an ominous tone to the short film presented by Willy Vanderperre. The models cast only dark shadows as they walk towards the camera with a bright white...
15 Jul 2020
Prada teams up with five creatives for SS21 showcase
Prada wanted to bring into focus the clothes for its spring/summer 2021 digital presentation by replacing a singular statement with the “perspectives of many”, by teaming up with five creatives, Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre to interpret the Italian fashion house’s latest collection shown...
15 Jul 2020