British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine accessible luxury for a new generation”. Head up by co-founder Umar Kamani, who returned to PrettyLittleThing last year, the ‘A Legacy in Progress’ rebrand centres around celebrating the brand’s heritage, while also...
4 Mar 2025
PrettyLittleThing founder and former chief executive Umar Kamani has announced his return to the e-tailer on social media, vowing to put the needs of its customers first. Posting on Instagram and X, formerly known as Twitter, Kamani said: “I’m writing to you today with both excitement and heartfelt determination as I announce my return to...
10 Sept 2024
Online womenswear retailer PrettyLittleThing has launched a new premium collection featuring pieces that offer “instant elevation”. PLT Label launches with 28 looks that the e-commerce brand states have been selectively curated “to fulfil all your ‘what to wear’ dilemmas”. Designed by its in-house team, the collection takes inspiration from the...
28 Sept 2023
Supermodel Naomi Campbell is spotlighting two Black fashion designers for her upcoming collaboration with fast fashion online retailer PrettyLittleThing launching in September. Campbell, who has modelled for the likes of Burberry, Prada, and Fendi, has teamed up with emerging fashion designers Victor Anate from Nigeria and Jamaica-born Edvin...
31 Aug 2023
Love Island star and influencer Indiyah Polack has released her first-ever designed fashion collection for e-commerce retailer PrettyLittleThing. Polack, who has been working with PrettyLittleThing as a brand ambassador for its Marketplace app since she left the Love Island villa, worked with PrettyLittleThing’s head of design, Chris Parnell on...
21 Aug 2023
Fast fashion online retailer PrettyLittleThing has confirmed it is launching a fashion collaboration with supermodel Naomi Campbell. In a short statement, PrettyLittleThing, part of the Boohoo Group, said its new exclusive collection with Campbell would “intertwine the essence of PLT with Naomi’s unique style, promising a fashion experience like...
4 Jul 2023
PrettyLittleThing and its US creative director Teyana Taylor have unveiled its collaborative collection with Ines Hadara of SoulofDesigner who won its ‘Designer of the Year’ 2022 competition. The annual competition gives young designers a platform to showcase their creativity and Hadara has worked with Taylor to create a capsule collection that...
2 Mar 2023
PrettyLittleThing (PLT), part of the Boohoo Group, which launched its resale PLT Marketplace app over the summer, have unveiled its first-ever vintage collection with Love Island star and ambassador Indiyah Polack. The 108-piece vintage collection is available exclusively on the PLT Marketplace app and features pieces picked out by Indiyah that...
10 Nov 2022
Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...
5 Oct 2022
PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...
30 Aug 2022
British fast-fashion e-tailer PrettyLittleThing (PLT) has snapped up Love Island finalist Gemma Owen as its latest UK brand ambassador. In a statement, PLT said that it has signed a year-long partnership with Owen, who came second on the reality TV show this summer with partner Luca Bish, and that she would be working with the e-tailer on her...
22 Aug 2022
British fast-fashion e-tailer PrettyLittleThing (PLT) showcased their latest collection with fashion influencer and TV personality Molly-Mae Hague with a diverse and inclusive catwalk show to unofficially kick off London Fashion Week. Hague, who was named as PLT’s UK and EU creative director in August 2021, held her debut catwalk show at The...
17 Feb 2022