Playtime news and archive

Kidswear: How Playtime established itself as leading European trade show

Launched in Paris with 45 brands and a then-unprecedented concept blending fashion, home decor, design and childcare, Playtime quickly expanded to Tokyo and then New York. Today, its directors have made a clear choice: to stop expanding its floor space. Instead, they are focusing on curation, personalized relationships with brands and buyers,...

Fairs

CSR drives desirability in kidswear market: Playtime 2026 insights

The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...

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Fairs

Looking ahead to 2026: Key events in the childrenswear, nursery and maternity sector

Every December, as brands finalise their business plans and adjust forecasts for the coming year, FashionUnited reviews the past year and considers the developments that will shape the next. In this first installment, we focus on the children’s segment — fashion, nursery and maternity — a sector entering 2025/2026 with an especially dynamic and...