Petal & Pup news and archive

Australian brand Petal & Pup debuts new brand identity amidst global push

Australian women’s apparel brand Petal & Pup has officially launched its new, evolved brand identity as it aims to strengthen its global growth opportunities. Founded in Queensland, Australia, in 2014, the online brand is known for its feminine styles that are designed for all of life’s occasions. The new brand identity, which debuted in a...

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Business|People

A.k.a. Brands names Ciaran Long as chief executive officer

A.k.a. Brands Holding Corp., which includes brands targeting Gen Z and millennial audiences, such as Princess Polly, Culture Kings, Mnml and Petal & Pup, has appointed Ciaran Long as chief executive officer, effective immediately. Long, who has more than 25 years of financial leadership, strategic development and management experience, has held...

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Fashion

Australian brand Petal & Pup celebrate 10 year anniversary with special collection launch

Australian women's wear brand Petal & Pup is celebrating its ten-year anniversary with the launch of a special collection. Founded in Queensland, Australia, by Tiffany Henry, together with her mother Robyn, her husband Julian and her uncle John, the brand has expanded rapidly over the last decade, becoming internationally renowned for its...

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Business

a.k.a. Brands expects to raise up to 263.9 million dollars in New York IPO

Direct-to-consumer fashion platform a.k.a. Brands says it expects to raise 263.9 million dollars in its upcoming IPO. The company, which owns brands Princess Polly, Petal & Pup, Rebdolls, and Culture Kings, announced Monday it is offering 13.89 million shares of its common stock at a price of between 17 dollars and 19 dollars. It comes after the...

People

Australian womenswear brand Petal + Pup gets new brand president

Victoria Estella Perry has been named the new brand president of Australian-based womenswear label Petal + Pup, effective August 3. In her new role, Perry will spearhead the company’s strategic growth with a particular focus on young women’s fashion. She will be based in San Francisco and will report to Jill Ramsey, the CEO of parent company...