Personalization news and archive

6 Takeaways for Retailers to Achieve a Winning Holiday Season

The kick-off for the holiday shopping season has begun, with Black Friday well underway and Cyber Monday just around the corner. As shoppers across the nation get into the festive season and begin the hunt for the perfect gifts for their loved ones, one key message emerges. While it’s not secret that shoppers receive countless marketing...

Retail

Saks Fifth Avenue unveils new, AI-driven personalized homepage

Saks Global, the multibranded retailer that owns Saks Fifth Avenue, Neiman Maruc, and Bergdorf Goodman, has unveiled a new personalised homepage for Saks Fifth Avenue online and mobile app. Gradually rolled out from 5 percent of all its ecommerce traffic, the company released the change to all visitors, directing 100 percent of its Saks.com...

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Business

How to promote your fashion brand with the help of Artificial Intelligence

According to research conducted by MIT Technology Review, more than 80 percent of managers believe that artificial intelligence can facilitate company growth. On one hand, it reduces human mistakes which are integral to the business process, whereas on the other, creates an opportunity for companies to recognize, and redirect their product...

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Business

Complete personalization, cross-media projects and big data: fashion marketing in 2019

With each passing year the audience is changing – growing up, becoming more picky and meticulous. Marketing tools that were effective in the early 2000s lost their effectiveness a long ago, and the fashion market has to respond to these changes accordingly. Let's look at the trends in promotion, which were established in 2018 and will remain...