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Business

Aampe raises 18 million US dollars to scale personalisation

Aampe, the digital personalisation specialist for brands, has raised 18 million US dollars in Series A financing, led by Theory Ventures, to accelerate the adoption of its agentic infrastructure. The latest funding round, which also included participation from Z47, brings Aampe’s total funding to 27.3 million US dollars, as the San...

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M&S acquires Thread to accelerate its personalisation plans

British retailer Marks & Spencer has acquired the intellectual property, including the source code and algorithms developed by personalised fashion marketplace Thread to accelerate its personalisation capabilities. In a statement, M&S said that the acquisition will allow it to integrate “cutting-edge proprietary tech” into the M&S website as it...

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