London-based period underwear brand Snuggs is partnering with Manchester City Women’s football club to launch a co-branded collection of high-performance period pants. The collaboration marks the first of its kind globally between a professional women’s football team and a period underwear brand and will see the brand offering three premium...
18 Mar 2025
Europe’s largest period underwear brand Snuggs has secured 5 million euros in funding led by Amsterdam-based investment group TripleB, to bring its total funding to 12 million euros. The brand will use the investment to further its mission of making period care “more comfortable, sustainable and widely accessible” as it looks to grow its retail...
17 Feb 2025
It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...
8 Feb 2024
As part of the government’s Autumn Statement, the chancellor has announced that period pants will be free of value added tax (VAT) from January onwards, a move that was met with celebration from retailers, women’s organisations and customers alike. Earlier this year, such groups rallied together on a campaign that called on the government to...
23 Nov 2023
After two weeks of campaigning and petitioning among retailers and the general public, the UK government has now said it will be keeping its tax on period pants under review. The response comes amid heightened efforts and increased calls on the government to end tax on the products as part of the ‘Say Pants to Tax’ campaign, launched by Marks &...
25 Aug 2023