Pepsi Max has unveiled a retro-feel capsule fashion collection created by British football culture brand Art of Football. The co-branded Pepsi x Art of Football collection pays homage to Pepsi Max’s early 00’s football adverts and celebrates the brand’s new ‘Thirsty for More’ slogan. It features a football jersey alongside a bucket hat, bum bag...
1 Nov 2022
Pepsi Max is teaming up with Dsquared2 on a capsule collection for spring/summer 2020. The limited-edition Pepsi Max collection, D2XPepsi, is slated to hit stores in spring/summer 2020 and has been designed by Dsquared2 founders Dean and Dan Caten. The capsule line features 43 specially designed items combining Dsquared2’s “quintessential...
18 Sept 2019
Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater. The capsule line is Pepsi’s latest extension of its 2018 global #LoveItLiveIt campaign, which fuses art and sport, and has brought together fashion brands from the UK, US...
22 May 2018