Panorama, one of two major Berlin-based fashion fairs, has filed for insolvency following its relocation in January. Panorama Fashion Fair Berlin GmbH, represented by its managing director Jörg Wichmann, filed for insolvency proceedings at Berlin’s Charlottenburg District Court on 28 February, according to filings in the German insolvency...
3 Mar 2020
In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...
9 Jan 2020
FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...
19 Nov 2019
Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...
23 Jul 2019
This buying season, FashionUnited has travelled far and wide to cover a selection of the world’s best fashion trade fairs. From London’s Pure to Amsterdam’s Modefabriek; from Madrid’s Momad to Berlin’s Panorama. Each fair offered a rich and unique insight into the fashion industry, with a particular focus on the country in which each one was...
29 Mar 2019
Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...
1 Feb 2019
Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...
13 Jul 2018