P448 news and archive

P448 unveils new concept store designed by Woody Yao

Italian luxury sneaker brand P448 has unveiled a new retail store concept in Shanghai, China, designed by acclaimed designer Woody Yao to invite “curiosity and discovery”. Located in Shanghai iapm Mall, the flagship store design has been exclusively conceived and designed by Yao, and embeds the P448 form language into every touchpoint, offering...

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P448 promotes Lori Sigismondo to brand president

Italian streetwear brand P448 has promoted Lori Sigismondo to brand president, reporting to Wayne Kulkin, executive chairman of parent company StreetTrend. In this new role, Sigismondo will lead P448's global strategy and execution, focusing on expanding its global retail presence, enhancing digital channels by improving the online shopping...

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People

P448 appoints Rocco Bennici as chief financial & operating officer

European sneaker brand P448 has roped in Rocco Bennici to serve in the newly created role of chief financial & operating officer reporting to Wayne Kulkin, executive chairman of StreetTrend LLC. The company said in a release that Rocco Bennici will lead the finance, treasury, IT and logistics divisions in addition to the company’s teams in...

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Retail

P448 announces JV with The Camp Brands to expand presence across Europe

P448 has announced a joint venture partnership with The Camp Brands to expand and grow P448's European wholesale distribution and open stores in Europe. In addition, The Camp Brands will also manufacture and market P448 branded apparel globally. P448 Europa The company said in a release that the new division will be called P448 Europa, and...

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Business

StreetTrend LLC acquires European sneaker brand P448

Footwear brand portfolio holding company StreetTrend LLC has acquired European based sneaker brand P448. StreetTrend bought the company from Italy-headquartered NoThanks SpA, and will call the new consolidated entity P448 SpA. “Everyone is saying wholesale is dead - wholesale is not dead but it's evolving,” StreetTrend CEO Wayne Kulkin said in a...

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Retail

Sneaker brand P448 to open flagship stores in Milan and New York

P448, the Italian sneaker brand recently acquired by StreetTrend LLC and Panda Srl, has announced plans to open flagship stores in 2020 in Milan and New York, following a series of pop-up stores in London, New York, Milan and Rome. The brand has also announced it will be expanding into new markets in 2019, namely Russia, Eastern Europe,...