Although the majority of mass market fashion retailers attribute part of their ongoing success to their strong e-commerce arm, there is one player which stands out amongst the crowd, succeeding without the aid of an online store: Primark. However, even though Primark lacks an online store it has managed to create and maintain a strong online...
4 Feb 2016
London - Most mass market fashion retailers today would agree that e-commerce plays a vital role in guaranteeing success by fulfilling their customer's demands. However, there is one Irish value fast-fashion chain which has managed to succeed in Europe without the aid of an online store, namely Penneys, better known as Primark. However, do not...