Olympic Games news and archive

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

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LVMH's 150 million euro sponsorship deal for Paris 2024 Olympic Games: A high-stakes endeavor

LVMH, the multinational luxury goods conglomerate, signed a groundbreaking sponsorship deal worth approximately 150 million euros for the Paris 2024 Olympic and Paralympic Games. This is a first for the group, which, after sponsoring events at brand level, such as with Hublot for the 2022 World Cup, has now signed its first group-wide agreement...

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LVMH to sponsor Paris 2024 Olympics and Paralympic Games

French luxury conglomerate LVMH Moet Hennessy Louis Vuitton has signed on to become a premium partner of the Paris 2024 Olympic and Paralympic Games, which will include designing the prestigious medals. In a statement, LVMH said that its artisans from across the luxury group will contribute to the sponsorship deal, including Parisian jeweller...

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Peta calls for LVMH to ban fur and exotic skins ahead of Paris 2024 Olympic Games

With LVMH reportedly in the running to be an official sponsor of the Paris 2024 Olympic Games, PETA have called for the International Olympic Committee (IOC) to not accept sponsorship unless LVMH agrees to stop selling fur and exotic skins. In a letter to IOC President Thomas Bach, PETA highlights LVMH has so far failed to act responsibly and...

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Puma terminates Nigeria's sponsorship after poor Olympic performance

Nigeria’s Olympic team has seen its sponsorship revoked by German sportswear giant Puma. Plagued by serious drug-testing disqualifications, poor performance, under preparedness and even a TikTok video of a Nigerian athlete washing his uniform with the caption: “When you made the Olympic Finals, but you only have one jersey.” It was enough to...

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Lacoste celebrates Olympic heritage with new apparel line

Lacoste has unveiled its first Olympic Heritage lifestyle apparel collection to coincide with the celebration of the 50th anniversary of the summer Olympics in Mexico City 1968 and winter Olympics in Grenoble 1968. The exclusive men’s clothing and accessories line is part of Lacoste’s three-year licensing agreement with the International Olympic...

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Latin America: Land of Big Opportunities

With the 2016 Summer Olympics Games just around the corner the Latin American market is under the looking glass, creating new opportunities for fashion businesses both domestic and from abroad. FashionUnited takes a closer look at fashion companies to watch in Latin America. Changing dynamics of the Latin American fashion retail After the...

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Italian fashion heavyweights rally for Rome Olympics

Italy's grand masters of fashion are lobbying for the global mega-event known as the Olympics to take place in Rome in 2024. The Rome2024 committee has nominated a group of 17 prominent ambassadors to promote the possibility, including designer Giorgio Armani, 21 Investimenti’s president Alessandro Benetton, Barilla Group’s president Guido...

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In Picture: Olympic Games 2016 sportswear

The fashion and sporting goods companies which are sponsoring a uniform for an Olympic Team this summer certainly have the Midas touch: the media attention around the event is huge. In the run up to the Summer Olympics kicking off on August 5 in Rio de Janeiro, the competing teams Olympic uniforms have been revealed. Watch the designs which have...