Underwear and sleepwear brand Nudea has confirmed its recertification as a B Corporation for which it recorded an increased B Impact Score compared to when it was initially certified in 2022. This time round, global nonprofit B Lab, which grants the B Corp certifications, gave Nudea an “exemplary” score of 117.6, up from its prior 103 and well...
24 Feb 2025
Five years ago, Priya Downes set about on a mission to reshape the underwear industry. Recognising a lack of practical yet contemporary lingerie on the market, particularly for women facing rapid life changes, she left her job in the luxury field to embark on a new journey. A one in which she went head on against learning curves, sustainability...
14 Jan 2025
British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...
19 Nov 2024
British underwear brand Nudea has expanded its presence in the North American market with a new partnership with department store retailer Nordstrom. In a release, founder and chief executive officer of the brand, Priya Downes, said that company was “excited” about the further expansion in the US. She added: “With Nordstrom’s wide reach and...
4 Jul 2024