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Retail|BACKGROUND

Pre-ordering: “It is now a matter of having enough merchandise”

Many fashion retailers have reduced their pre-order budgets in the last three seasons due to the pandemic and were faced with empty warehouses, especially last autumn. Now the willingness of fashion retailers to increase their pre-order quota is on the rise. The current war in Ukraine also plays a role emotionally and concretely in terms of...

10 Mar 2022

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