Parisian football club Paris Saint-Germain (PSG) has unveiled a new collaboration with Canadian outerwear brand Nobis and Asian superstar Jay Chou. The limited edition ‘Ace of Stade’ collection has been designed to blend “fashion, football, and music” and inspired by Chou’s love of magic and includes the ‘Ace’ all-terrain urban shell jacket and...
12 Dec 2023
Luxury Canadian outerwear brand Nobis is expanding its global footprint with its first stores in China through its joint venture with Ellassay, a dominant player in China's luxury fashion sector. Nobis’ first retail locations are in Beijing’s SKP and Galeries Lafayette and Shanghai’s Réel Mall, and each one houses the brand’s core and new...
7 Dec 2023
Luxury Canadian outerwear brand Nobis has announced a joint venture with Chinese multi-brand fashion group ShenZhen Ellassay Fashion Co., Ltd to expand in the region as part of its global expansion plans. In a statement, both companies said that the strategic alliance would “combine Nobis' innovative, high-quality, functional outerwear with...
13 Jun 2023
Luxury Canadian outerwear brand Nobis has launched its first Lunar New Year capsule collection to celebrate the Year of the Tiger in partnership with Chinese-Canadian cultural platform, Fête Chinoise. Nobis has worked with Fête Chinoise, a cultural platform created by design firm Palettera to develop a special edition print inspired by...
26 Jan 2022
Nobis has announced the return of its #NoColdShoulder campaign. A global initiative that seeks to collect and redistribute second hand jackets to vulnerable community members, the campaign runs for the month of November. Nobis has committed to help 15,000 people worldwide. Nobis has, for the second year in a row, enlisted the help of its its...
19 Nov 2021
Canadian outerwear brand Nobis has announced its global brand ambassador, Shang Chi and the Legend of the Ten Rings actor Simu Liu. Along with Liu’s appointment, Nobis is also introducing a new collection that is meant to “push boundaries, evoke a sense of purpose through timeless and functional silhouettes, and incorporate a modern twist”,...
13 Oct 2021
Toronto-based outerwear brand Nobis has collaborated with French football club Paris Saint-Germain on a limited-edition outerwear collaboration for autumn/winter 2017. The partnership introduces the Nobis ‘Alpha PSG’ jacket, a waterproof duck down style available in navy and black, featuring the Paris Saint-Germain and Nobis logos, as well as a...
15 Nov 2017