Nike news and archive

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

Retail

Foot Locker introduces new basketball concept store in New York

Foot Locker has reopened its New York City 34th Street store with a new basketball-themed concept as part of a partnership with Nike and Jordan Brand. The newly designed store, which rings in the introduction of its ‘Home Court’ retail concept, intends to offer customers a multi-brand basketball shopping destination that blends both on-court and...

Culture

Nike unveils book celebrating women's sportswear

Sportswear giant Nike is releasing a new book in collaboration with Phaidon Press illustrating the power of women’s sportswear and the role it has played in advancing women’s sports over the last 50 years. ‘Look Good, Feel Good, Play Good: Nike Apparel,’ is described as the first book to chart a visual history of women’s sportswear, examining...

Business

Nike halts sales to Türkiye in light of customs changes

Sportswear giant Nike appears to have halted sales via its Turkish website as a response to recent changes to customs regulations in the region. In a statement on the brand’s Turkish website, Nike said: “We continue to review the impact of recent changes to Turkish customs regulations on the shopping experience of our consumers in Türkiye. “As...

Retail

JD Sports and Nike expand connected rewards progams to the US

JD Sports has been named the first global retail partner for Nike’s Connected Membership program as the reward program expands to the US. The extension follows on from JD’s successful launch of Nike’s reward program to the UK as its first European sports retail partner back in September 2022. Following the rollout of the Nike Connected...

BusinessFeatured

Just Can't Do It: Nike's ongoing strategy struggles

Nike, the global sportswear behemoth, is grappling with the aftermath of a series of strategic decisions that have led to significant market value erosion. The company's recent financial results, which saw 25bn dollars wiped from its market capitalisation in a single day, underscore the gravity of its situation. In a detailed analysis on his...

People

Nike appoints chief information officer

Cheryan Jacob has been appointed to the role of chief information officer (CIO) for Nike, a position the US sportswear giant created this month to support its global engineering team, as reported by Bloomberg. Jacob is trained in both technology and business, having started his career in India as a computer architecture and hardware engineer. In...

Fashion

Nike intensifies legal battle against customisation industry

When Nike filed a lawsuit against The Shoe Surgeon last week for unauthorized sneaker customisation, it was more than a move to protect intellectual property, as the sportswear giant seeks to quash third-parties customising its products. The lawsuit is part of a broader strategy employed by Nike and other luxury brands to combat the rising tide...

CultureFeatured

Cultural Olympics: The fashion events surrounding the sporting spectacle

The Summer Olympics begin next week in Paris. However, preparations for the sporting spectacle have caused a stir in the fashion capital's calendar – runway shows have been cancelled or relocated, and some brands and buyers have stayed away this season in the face of logistical difficulties and higher costs. Despite all the challenges, the...

Business

Nike files 60 million dollar lawsuit against the Shoe Surgeon

Sportswear giant Nike is accusing American shoemaker Dominic Ciambrone, better known as The Shoe Surgeon, of unauthorized use of trademarks and counterfeiting of his designs. Nike is launching a $60 million (55.04 million euro) lawsuit against The Shoe Surgeon, as compensation for the alleged damages. This was reported by the Instagram account...

BusinessFeatured

Adidas gains ground as Nike sales stumble

In a surprising turn of events, Adidas appears poised to capitalise on rival Nike's recent missteps, with analysts projecting strong second-quarter results for the German sportswear manufacturer. The resurgence of Adidas' classic Samba and Gazelle models, coupled with Nike's unexpected forecast of declining annual sales, which saw shares fall as...

Fashion

Haute athleisure: Jacquemus reimagines Nike as Paris prepares for Olympic Games

Nike and Simon Porte Jacquemus have unveiled their third collaborative collection, blending fashion with athletic wear in a nod to Paris, host city of this summer's Olympic Games. The partnership, which began in 2022, continues to push boundaries between performance and style. The latest offering includes 10 lifestyle pieces, from tracksuits to...