Nike is facing a proposed class action lawsuit in regards to the closure of its cryptocurrency business, RTFKT. Plaintiffs in the case are accusing the sportswear giant of leaving them with significant losses after the platform’s shuttering caused demand for their non-fungible tokens (NFTs) to wane. Filed with the Eastern District of New York,...
28 Apr 2025
Nike is shutting down Rtfkt, its metaverse fashion company known for digital sneakers and NFTs. In January 2025, Rtfkt will release one final collection, Blade Drop . The company itself announced the news via X (formerly Twitter). Summary • Nike is shutting down its metaverse fashion subsidiary, Rtfkt, in January 2025 after a final collection...
3 Dec 2024
Reju, a leading textile regeneration company, has partnered with Nouvelles Fibres Textiles (NFT), a French pioneer in end-of-life textile recovery. This collaboration aims to establish a complete circular ecosystem for textile waste in France, reflecting a shared vision to revolutionize the textile sector’s approach to waste and sustainability....
26 Nov 2024
The fashion industry is facing a double threat: a rise in counterfeiting that eats into their profits and a fast-fashion culture that copies designs with impunity. But blockchain offers a glimmer of hope. Or rather, a concrete answer. Blockchain: Tracking a fashion item’s entire journey A blockchain is essentially “a large, public, distributed...
4 Jul 2024
In a significant legal development, Mango emerged victorious in a lawsuit filed by the Spanish copyright society VEGAP for copyright infringement. The lawsuit pertained to the generation of NFTs (Non-Fungible Tokens) based on the artistic creations of three highly regarded Catalan artists which Mango showed in the US. For the opening of a Mango...
27 Feb 2024
“I can see aspects of how we’re going to implement technology to allow us to fix what I think we can all agree on as those in the fashion industry is a pretty broken system,” Kenneth Loo said in a conversation with FashionUnited on the future possibilities of Web3 and emerging tech. Through such systems, the co-founder and chief executive of the...
28 Dec 2023
Italian fashion brand Pinko is set to launch 'The New Love Bag Collection,' featuring an authentication system through digital twins. In collaboration with Temera, a company that provides IoT solutions to the fashion industry, a collection of over 630 thousand pieces will use an NFC cryptographic tag for authentication, allowing customers to...
18 Dec 2023
Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...
24 Nov 2023
Womenswear brand Nobody’s Child is taking a step towards greater transparency with the launch of digital product passports to empower customers to make more conscious and informed choices. The technology, created by Fabacus, launches today, September 6, with the Nobody’s Child x Happy Place Collection with Fearne Cotton, where each piece will...
6 Sept 2023
Dior has unveiled its latest B33 sneaker drop, accompanied by a cutting-edge digital twin. In a move to enhance the footwear's authenticity, the French luxury house has embedded an NFC chip beneath the sole of the right shoe. This innovative feature provides the sneakers with an elevated digital certificate of authenticity. The limited series of...
11 Jul 2023
The highly reported ‘Metabirkins’ case that has drawn attention and sparked discussions in both the Web3 and fashion worlds over the past year could finally be coming to a close. Luxury giant Hermès has been granted its request to permanently block artist Mason Rothschild from selling the Birkin-esque non-fungible tokens (NFTs) after a jury...
26 Jun 2023
Louis Vuitton has joined the ranks of digital collectables, launching a luxury NFT based on its iconic travel trunk, an archive design created over 160 years go. Deep-pocketed travelers and collectors can acquire the NFT for 34,000 pounds, 39,000 euros or 42,000 dollars. Purchasers of the phygital product will receive both the NFT and a bespoke...
12 Jun 2023