NFT news and archive

Web Summit: IWC Schaffhausen on the tokenization of physical products and loyalty

Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...

Fashion Featured

Nobody’s Child introduces digital product passports

Womenswear brand Nobody’s Child is taking a step towards greater transparency with the launch of digital product passports to empower customers to make more conscious and informed choices. The technology, created by Fabacus, launches today, September 6, with the Nobody’s Child x Happy Place Collection with Fearne Cotton, where each piece will...

Fashion

Dior elevates sneaker authenticity with Digital Twin and NFT integration

Dior has unveiled its latest B33 sneaker drop, accompanied by a cutting-edge digital twin. In a move to enhance the footwear's authenticity, the French luxury house has embedded an NFC chip beneath the sole of the right shoe. This innovative feature provides the sneakers with an elevated digital certificate of authenticity. The limited series of...

Business

Hermès wins case to permanently block ‘Metabirkins’ NFTs

The highly reported ‘Metabirkins’ case that has drawn attention and sparked discussions in both the Web3 and fashion worlds over the past year could finally be coming to a close. Luxury giant Hermès has been granted its request to permanently block artist Mason Rothschild from selling the Birkin-esque non-fungible tokens (NFTs) after a jury...

Fashion

Louis Vuitton joins Web3 with digital trunk collection

Louis Vuitton has joined the ranks of digital collectables, launching a luxury NFT based on its iconic travel trunk, an archive design created over 160 years go. Deep-pocketed travelers and collectors can acquire the NFT for 34,000 pounds, 39,000 euros or 42,000 dollars. Purchasers of the phygital product will receive both the NFT and a bespoke...

Business

Web3 sneaker resale platform MetaZ secures one million dollar investment

US-based MetaZ Holdings has announced it has attracted a Series A Investment from Pinewood Capital to support its Web3 sneaker resale platform. The company operates Meta[Z], a marketplace where sneakers are traded in the form of a non-fungible token (NFT), allowing their owners to trade collectable sneakers without damaging them or needing to...

Fashion

Gucci strengthens metaverse presence with Yuga Labs collab

Gucci is continuing its metaverse activities, having signed a multi-year partnership with NFT giant Yuga Labs, the company behind Bored Ape Yacht Club and CryptoPunks. Spanning fashion and digital entertainment, Kering-owned Gucci is building its presence in the metaverse and Web3 domain. The luxury house is investing to further establish itself...

BusinessFeatured

MetaBirkins saga continues: Rothschild potentially seeks new trial against Hermès

In what is turning out to be a long-winded back-and-forth of various claims, the MetaBirkins case has moved onto the next phase of the legal battle against artist Mason Rothschild and luxury brand Hermès. In the latest development, Rothschild has now filed two court submissions in a bid to regain some control of the situation. Last month, the...

Business

Meta to wind down NFTs as it continues to prioritise efficiency

Social media giant Meta is set to wind down its non-fungible token (NFT) business as it continues to assess what to prioritise across the company. The announcement was made via the Twitter account of Meta’s commerce and FinTech head Stephane Kasriel, who said the company would be focusing on other ways to support creators, people and businesses....

Business

Hermès requests court to block sales of MetaBirkin NFTs

Hèrmes International has doubled down on its efforts to halt the sales of Mason Rothschild’s ‘MetaBirkin’ non-fungible tokens (NFTs) following a court case between the duo that saw a jury rule in favour of the French luxury house. Last month, Hèrmes took Rothschild to court over the sale of the NFTs, which bear a resemblance to the brand’s...

Fashion

Prada drops its tenth Timecapsule NFT

Prada is set to drop its tenth Timecapsule NFT in March, an initiative which started in June last year. The March edition Timecapsule shirt features the final print from a three part series designed by Italian photographer Enzo Ragazzini from his archive from the 60's. The design was originally made in 1969 for the Enzo Ragazzini exhibition at...

BusinessFeatured

What does the outcome of Hermès’ NFT trial mean for the future of digital artwork

The boundaries of non-fungible token (NFT) art were put to the test last week, in a trial that saw digital creation come head-to-head with the codes of luxury fashion. In the end, it was the latter that came out on top. Hermès won the highly anticipated trial against Mason Rothschild, an artist who the house had accused of trademark infringement...