New York Bridal Fashion Week news and archive

Justin Alexander Group launches new “quiet luxury” bridal brand

American-owned bridal fashion house, Justin Alexander Group, has added another bridal brand to its portfolio, called Poeza, tailored to offer a “refined and intentional perspective to the modern bridal landscape”. In a statement, Justin Alexander states that Poeza has been introduced for the bride who values “understated sophistication over...

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From 18th century to modern coquette: SS25 Bridal trends according to NY Bridal Week

New York Bridal Fashion Week (NYBFW) wrapped up its spring edition yesterday after a week of glitzy decadence in the Big Apple. While the sector is still seemingly riding on the return of weddings following a period of a pandemic-induced event drought, there was little in the way of “news” over the event’s duration. Yet, what was clear was the...

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Brides Demand for Intricate Details Currently Driving Bridal Market

New York Fashion Week Bridal returned for its annual slate of white dresses and bridesmaids’ gowns. This season, which officially kicked off on October 11 and runs until October 14, will see collections from top designers including Vivienne Westwood, Monique Lhuillier, Amsale, Reem Acra, Badgley Mischka, Viktor & Rolf, and Ines di Santo. By the...

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Bridal brands on rebound after COVID-19

Here come the brides again. New York Bridal Fashion Week was back in full force this season, with many designers celebrating another season of in-person events, as well as a rebounding bridal industry. Like most industries, bridal took a hit due to the global COVID-19 pandemic lockdowns. The Wedding Report estimated the bridal industry lost 47...