New opening news and archive

Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

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Business|CEO interview

Gearing up for expansion: Mikuta CEO on wholesale launch, a growing product range and further growth plans

Berlin-based fashion brand Mikuta is gearing up for expansion. Its first international location in the Dutch capital also houses its own showroom, marking the launch of its wholesale business. Following the opening, we spoke with Mikuta's CEO, Christian Goossens, about further growth plans, product range expansion and key markets. Mr Goossens,...

Retail

SMCP drives Sandro's expansion in Latin America

French fashion group SMCP is expanding its brand Sandro's presence in Latin America. Two new stores have already opened in the region this month, with more set to follow according to current plans. On December 10, Sandro opened its first store in Chile in partnership with local company Leuru Group. The clothing brand chose the capital, Santiago,...

Retail|In pictures

Wrstbhvr opens permanent retail space at KaDeWe

Berlin-based label Wrstbhvr has secured its own retail space at KaDeWe. The brand is opening its permanent location on the fourth floor of the Berlin luxury department store, Wrstbhvr announced. Spanning approximately 70 square metres, the retail space follows previous collaborations with KaDeWe. These included pop-ups and a presence in the...

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Retail

Primark invests 12.5 million euros in German market expansion and store optimization

Primark is continuously optimising its store portfolio. The Irish clothing discounter has recently closed several locations in Germany. However, it also has a new store concept in the pipeline, which will be implemented in three new stores. The company is investing a total of 12.5 million euros in these new spaces. The first German Primark store...

Retail

25 new stores in 2026: Decathlon continues German expansion

French sporting goods retailer Decathlon is driving forward its expansion in Germany. Around 25 new stores are set to open next year. Decathlon announced this on the occasion of the opening of its 100th store in Nuremberg city centre. New stores will open in 2026 in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier. The company has...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

Retail

Hestra: Swedish glove brand opens stores in Germany and the USA

Swedish glove brand Hestra Gloves is opening its first stores in Germany and the United States. The German store is located at Sendlinger Straße 7 in Munich and is the family-owned company's first outside Scandinavia, Hestra announced on Thursday. But this is only the first step in its international expansion. Munich will be followed by Boulder,...

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Business|Interview

Inside Fabletics' European strategy: Executives talk wholesale growth and market challenges

Fabletics is continuing to grow its wholesale business alongside its core digital clothing subscription service. The US athleisure provider is focusing on retailers such as Peek&Cloppenburg. Partnerships with gyms and reality TV star Khloé Kardashian are also boosting the brand's visibility. Mark Ralea, general manager of Fabletics Europe, and...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

Retail

New opening in The Hague: Birkenstock expands in the Netherlands

German footwear brand Birkenstock expanded its presence in the Netherlands. On Tuesday, June 10, 2024, the company announced the opening of a new store in The Hague. This is the heritage brand’s second shop in the country, following the opening of a store in Amsterdam in December 2023. At the beginning of 2023, the company took over its...

Retail

Carhartt WIP expands presence in Munich with second store opening

American workwear label Carhartt WIP opened a new store in Munich’s Glockenbachviertel district. This marks the brand’s second store in the german city, with the first located in the Schwabing district. The new 120 square metre store in Reichenbachstraße was designed by Milan-based architectural firm Andrea Caputto, in collaboration with Salomée...