The EU-funded New Cotton Project was launched in late 2020 and brought together twelve players from across the value chain: Adidas and H&M on the brand side, Finnish bio tech company Infinited Fiber, Aalto University and University of Applied Sciences Xamk, sustainability organisation Fashion for good, textile mills Frankenhuis (Netherlands) and...
28 Mar 2024
Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem. The tracksuit has been made as part of the New Cotton Project, an EU consortium of 12 partners, and took the process of making the apparel from a linear to a circular...
22 Sept 2022
The New Cotton Project has announced its completion of the first half of its three year project, which it has marked with the release of its first white paper and commercial collection launches with H&M and Adidas. Launched in 2020, the consortium, which consists of 12 players within the manufacturing value chain and research institutes, was...
1 Aug 2022
The European Union is funding a new project to harness fashion industry collaborations and technology to create circular fashion. Under the ‘New Cotton Project,’ a consortium of brands, manufacturers, suppliers, innovators and research institutes will be tasked with proving that circular, sustainable fashion “is not only an ambition, but can be...
25 Nov 2020