Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...
2 Oct 2024
US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...
9 Sept 2024
London’s V&A Museum has announced a free trail celebrating 14-time Grammy Award-winning artist Taylor Swift to mark the success of the singer-songwriter’s UK tour. The ‘Taylor Swift | Songbook Trail’ will run from July 27 to September 8, and celebrate the creativity of her costumes, lyrics and music videos and explore the global phenomena of the...
1 Jul 2024
New data from Barclays reveals that Taylor Swift’s highly anticipated ‘Eras’ tour will provide a 997-million-pound boost to the UK economy, as Swifties are expected to fork out 848 pounds on average to see the singer at one of the 15 UK tour dates. The Barclays ‘Swiftonomics’ report shows that fans attending the tour in the UK will spend the...
15 May 2024
American lifestyle retailer Hollister Co. has unveiled a new music initiative designed to bring trending musicians to nationwide fans of both the brand and the artist through live performances, social activations and merchandise. The project, dubbed ‘Feel Good Fest Music Program’, will kick off with the introduction of a concert series, through...
16 Apr 2024
Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...
5 Apr 2024
British football club Manchester United has teamed up with sportswear giant Adidas to launch a special edition Stone Roses collection, paying homage to the legendary music and culture scene in early 90s ‘Madchester’. The Manchester United x Stone Roses collection includes an Originals Icon Jersey, a tribute to the cover of The Stone Roses'...
12 Feb 2024
Kidz Bop, the number one kids’ music brand, has signed an exclusive licensing deal with IHL Group to launch an apparel line next year. Launching in North American stores in Q3 2024, the apparel will be Kidz Bop inspired, explained fashion group IHL, to “make pop star style accessible to kids everywhere”. The collaboration will feature apparel...
19 Dec 2023
Italian lingerie brand Intimissimi has unveiled an exclusive capsule collection with American singer and actress Jennifer Lopez that draws inspiration from her upcoming album. Lopez, who was named as an Intimissimi global brand ambassador in March, has designed a “one-of-a-kind” lingerie collection that “harmoniously intertwines the sensuality...
19 Oct 2023
British fashion brand Ben Sherman has unveiled a limited-edition collection honouring singer-songwriter and composer John Lennon as it continues to celebrate six decades of music and fashion. In partnership with the John Lennon Estate, the exclusive collection blends the essence of Ben Sherman's DNA with original John Lennon sketches, album...
10 Oct 2023
Pop superstar Madonna is partnering with eco-fashion brand Ministry of Tomorrow to create a limited collection of exclusive merchandise, including two collectors item tote bags for her 'Celebration’ tour. The collection will be designed by Ministry of Tomorrow's founder and president Julian Prolman, aka The Great White Buffalo, and will showcase...
3 Oct 2023
Emerging London-based fashion designer Nicholas Daley, who won the BFC/GQ Designer Fashion Fund in June, has unveiled a limited-edition apparel collection with Fender Musical Instruments Corporation. The collaboration marks the first partnership of its kind for Fender and features a vintage unisex line to celebrate the launch of the musical...
7 Dec 2022