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Fashion

Yoox Net-a-Porter launches virtual try-on pilot for Mr P.

Online luxury retail group Yoox Net-a-Porter has launched its first virtual try-on experience for apparel for Mr Porter’s private label for menswear Mr P. The pilot aims to utilise virtual try-on technology to offer customers a bespoke and seamless way to determine their best size and fit for designs within the Mr P. collection. The technology...

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Fashion |Interview Featured

Mr Porter buying director: Men becoming more open to try new styles, fabrics and shapes

Mr Porter is one of the leading international online retailers when it comes to luxury menswear. The platform, which is part of Italy’s Yoox Net-A-Porter Group (YNAP), of course offers top luxury brands such as Tom Ford and Saint Laurent, but it also carries up-and-coming talents such as Miles Leon and Manaaki. In this interview, Daniel Todd,...

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