It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...
8 Feb 2024
Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...
1 Mar 2022
Australian leak-proof apparel brand Modibodi have launched what they claim is the world’s first biodegradable period and pee proof underwear. The Modibodi Biodegradable Brief is an innovative solution for end-of-life period and pee proof underwear, which utilises a combination of natural and bioengineered synthetic textiles, and is 97 percent...
2 Feb 2022
People who menstruate have an average of 450 periods over their lifetime, according to the U.S. Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampons regularly, as stated by the 2017 Simmons National Consumer Survey. Considering the average period lasts five days, if Americans use three...
14 Aug 2018