In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...
24 Feb 2025
It's the morning of the final day for Dutch trade show Modefabriek (January 27), and visitors are slowly shuffling into a dimly lit presentation hall where Lidewij Edelkoort is to host her always highly anticipated trend talk. For this season, specifically spring/summer 2026, the trendforecaster is focusing on the themes ‘Flowers, Fluidity and...
29 Jan 2025
Over the past two days, fashion professionals immersed themselves in new trends, caught a sneak peek of AW25 collections, and drew inspiration from trend forecasters and fashion experts. This all took place at Dutch trade show Modefabriek in Expo Greater Amsterdam in Vijfhuizen. For this edition, the womenswear trade show relocated to a new...
28 Jan 2025
Dutch fashion fair Modefabriek opened its doors for the first time on Sunday 26 January at Expo Greater Amsterdam in Vijfhuizen. After years at its former location in the RAI Exhibition Centre in Amsterdam, visitors had to travel a little further this time. The new location caused great curiosity and renewed energy. Every change takes some...
27 Jan 2025
Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...
22 Jan 2025
Modefabriek is getting a revamp for the upcoming winter edition. The trade show is moving from Amsterdam to Vijfhuizen, a village in North Holland, offering space for even more innovation. FashionUnited spoke with Modefabriek CEO Caroline Krouwels about the process of change. Since its inception in 1996, Modefabriek has taken on many forms, but...
13 Nov 2024
In the ever-changing landscape of fashion trade shows, it has seemingly become imperative to continuously adapt to the rapidly changing needs of buyers and brands, as already evidenced in recent mergers and evolving setups of international fairs. The same is to remain true for the upcoming trade show season, when it will be possible to see new...
11 Oct 2024
The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...
26 Jul 2024
The summer edition of the Dutch trade fair Modefabriek took place, as always, in the first weekend of July at the Rai Amsterdam. Now in its 28th year of operation, the fair has undergone various changes, the most recent being a renewed focus on women’s fashion and internationalisation, both of which it has zoned in on in the past year. Now with...
8 Jul 2024
It is an exciting time for the Dutch fair Modefabriek, which has been around since 1996, as it went through several changes in recent editions. For instance, it showed children's fashion again in winter 2023 and scrapped the separate men's section in the summer of the same year. Confusion ensued: was menswear welcome or not? Now, the focus has...
25 Jan 2024
After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...
20 Feb 2023
It's the first time after the closure of Market by Kleine Fabriek in 2017, that the Modefabriek fashion fair has returned to children's fashion. This year, the shift happened in collaboration with Drive Inn Junior, a company that has been around since 2018 and is operated by M-Agency and Hop Agenturen. Twenty children's fashion brands were...
24 Jan 2023