Mirum news and archive

Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection

What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...

Fashion

MCM launches debut leather alternative collection featuring Mirum

German luxury fashion brand MCM has launched its debut collection of handbags made from Mirum, a plastic-free and vegan alternative to conventional leather. The collection launch cones as MCM continues to incorporate more responsible practices across its brand, ranging from material usage to packaging. “MCM is the leader of a New School of...

Featured

Fashion

Stella McCartney introduces Mirum bags: A luxury plant-based alternative to leather

One could be forgiven for not having heard of Mirum, but it is a new vegan, plastic and animal-free alternative to leather and an important innovation for the fashion industry. British designer Stella McCartney has pioneered the plant-based material into a bonafide accessory collection. Unlike traditional leather, Mirum is entirely animal-free,...

Featured

Fashion

Allbirds launches first plant-based leather sneaker

Sustainable footwear brand Allbirds has unveiled its latest innovation, the ‘Plant Pacer’ sneaker featuring 100 percent plastic-free plant leather made from all-natural materials such as rubber and plant oils. The ‘Plant Pacer’ marks a further step into the lifestyle footwear category for Allbirds, while also championing what it calls a “truly...