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“Royal Marketing”: how to increase sales with the Megan Markle effect
Megan Markel is regarded by many as one of the most beaming influencers in the world of fashion. Anything the Duchess of Sussex wears instantly becomes a best-seller. This spike in sales has become a phenomenon that experts call the Meghan Markel effect. Sarafan COO Ksenia Shirokova takes a closer look at how these hypes are explained and how...
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