Max Mara news and archive

A look inside Max Mara's new Avenue Montaigne flagship

Italian house Max Mara has unveiled its completely renovated flagship at 31 Avenue Montaigne in Paris. The reopening, which coincides with the brand's 75th anniversary, is not just a simple aesthetic update. It also illustrates the desire to reaffirm the brand's identity within the Parisian Golden Triangle. To redesign the 745 square metre...

Fashion

Weekend Max Mara and Sebago launch capsule for SS2026

The new edition of the “A Weekend with Sebago” capsule collection for the spring/summer 2026 season offers a reinterpretation of the Docksides, Sebago's boat shoe. The collaboration between Weekend Max Mara and Sebago now reaches its third and final edition. This version, characterised by a white sole, is available in four different variations:...

Fashion

Max Mara Art Prize for Women expands global reach with nomadic format

The Max Mara Art Prize for Women is entering a new international phase, with the long-running award set to become nomadic and travel to a different country for each future edition. The tenth edition (2025–2027) will partner with Museum MACAN in Jakarta, marking the prize’s first collaboration in Southeast Asia. Curated by Cecilia Alemani,...

Member

Business

Marcolin H1 sales up slightly, Rag & Bone eyewear license signed

In the first six months of 2025, Marcolin recorded net sales of 295.7 million euros. This represents an increase of 0.3 percent at constant exchange rates. The eyewear company consolidated its margin, with adjusted EBITDA standing at 52.3 million euros. The impact on net sales was positive, standing at 17.7 percent. In the first half of the...

Member

Business

Marcolin: Revenues up 1.2 percent in first quarter

Revenue for Italian eyewear company Marcolin increased by 1.2 percent in the first quarter, reaching 147.3 million dollars, compared to the first quarter of 2024 at current exchange rates (plus 2.0 percent at constant perimeter). The margin recorded in the first three months of 2025 was positive: adjusted earnings before interest, taxes,...

Fashion

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

Featured

Fashion

Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

Fashion |Beauty

Max Mara signs fragrance deal with Shiseido

Italian luxury fashion house Max Mara has signed a long-term fragrance partnership with Japanese cosmetics group Shiseido. In a joint statement, the two companies said that Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The fragrance license will be managed by...

Member

Business

The world's largest anti-fur campaign calls on Max Mara to cut out fur

At the start of fashion week in Milan and ahead of the upcoming fashion week in Paris, the animal welfare organisations Humane Society International and USA as well as the Fur Free Alliance, which together represent organisations in more than 35 countries, have joined forces. Their aim: to persuade the Max Mara Fashion Group to abandon fur in...

Member

Fashion |In Pictures

Max Mara opens teddy-filled ‘fluffy residence’ in London

Italian fashion house Max Mara is celebrating 10 years of its Teddy Bear coat designed by creative director Ian Griffiths with a ‘fluffy residence’ in London’s Covent Garden. The installation is open until December 26 and is described as an immersive walk-through pop-up “crafted with tenderness and soft contours”. Max Mara ‘Fluffy Residence’ in...

Video

Video: Max Mara FW23

In this video you can see Max Mara’s FW23 collection presented at Milan Fashion Week. Video: FF Channel via Youtube

Featured

Fashion |Opinion

Designers, not celebrities, make their mark at Milan Fashion Week

Milan Fashion Week has made a case in point for craftsmanship and why designers should helm fashion houses. Italy’s fashion industry is one that is rooted in family businesses, in factories and ateliers with long histories of crafting clothes. While revolution and innovation have sometimes been slow to breathe new life into the sector, it is...