Mattel news and archive

Viktor&Rolf unveils collector Cinderella doll

Avant-garde luxury fashion house Viktor&Rolf has unveiled a limited-edition Cinderella doll in collaboration with Disney and Mattel. Viktor&Rolf x Mattel x Disney Collector Cinderella Doll draws inspiration from the brand’s spring/summer 2019 couture collection with Cinderella dressed in a ‘I came, I saw, I left early’ slogan couture dress with...

Fashion

Polly Pocket teams up with GCDS

Italian fashion line GCDS is tapping into the collectable toy trend with a special collaboration with Mattel’s Polly Pocket to reconsider the miniature toy line through a luxury fashion lens. The collaboration is part of Mattel Creations, Mattel’s design-driven platform celebrating the intersection of pop culture, fandom, and play, and aims to...

Fashion

Rowing Blazers announces partnership with Mattel

New York-based clothing brand Rowing Blazers has signed a new partnership with toy manufacturer Mattel to introduce a series of nostalgic collaborations featuring some of its much-loved characters. The partnership kicks off on May 20 with a capsule collection featuring Thomas from the Thomas & Friends franchise, combining Rowing Blazers' playful...

People

Mattel names new head of UK consumer products

Mattel, the leading toy and family entertainment company behind brands including Barbie, Monster High and Hot Wheels, has appointed Mara Verzé as its new head of UK consumer products. In a statement, Mattel said Verzé would lead the UK consumer products team and continue accelerating licensing in the market. Verzé joins Mattel EMEA from...

Featured

Fashion |Beauty

Mattel launches multi-brand Barbie collaboration with Canadian designers

Mattel, which owns Barbie, has unveiled a multi-brand collaboration with five female-led Canadian companies to celebrate the fashion doll's 65th anniversary. The ‘Barbie Through The Decades’ collection celebrates Barbie’s six-decade history in fashion and beauty with eight looks created by Hilary MacMillan, Ai, Paris Jewellers Canada, Cheekbone...

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Business

L Catterton reportedly submits acquisition bid for Barbie owner Mattel

LVMH-backed private equity firm L Catterton is believed to have submitted an acquisition proposal for toy maker Mattel, a move that could encourage other suitors to also step forward with bids. According to anonymous sources for Reuters, while such a bid is believed to have been made, there is no guarantee that Mattel will explore the...

Fashion |In Pictures

Keds unveils collaboration with Monster High

American heritage footwear brand Keds has unveiled a ghoulish collaboration with Mattel’s fashion doll toy brand Monster High. The Keds x Monster High collection merges fashion-forward Keds silhouettes with the edgy aesthetics of Monster High characters Draculaura, Frankie Stein, and Clawdeen Wolf. The collection features three styles, designed...

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Fashion

Off-White teams up with Monster High

Off-White, the fashion brand founded by the late Virgil Abloh, has unveiled a collaboration with Mattel doll toy brand Monster High. The collaboration marks one of Abloh’s last projects he actively pursued before his death in late 2021 of cancer and offers a capsule collection of four original Monster High dolls adorned in Off-White catwalk...

Featured

Culture

Design Museum to explore 65 years of Barbie

The Design Museum in London is teaming up with global toy company Mattel to launch an all-new exhibition exploring 65 years of its iconic fashion doll Barbie. The exhibition will open next year, from July 5, 2024, to February 23, 2025, as part of Barbie’s 65th anniversary. The Barbie exhibit will map the Barbie legacy that started in 1959 when...

Featured

Fashion |In Pictures

Barbiecore: Fashion and beauty brands team up with Mattel

Mattel’s favourite doll Barbie is the toast of fashion and beauty ahead of the highly anticipated ‘Barbie the Movie’ film release starring Margot Robbie and Ryan Gosling, with the toy company securing over 100 licensing deals across fashion, beauty, and accessories. Everywhere you go you are bombarded with Barbie pink, with the Barbiecore trend...

Fashion

Gap teams up with Mattel and Barbie

Clothing brand Gap and toy manufacturer Mattel have announced a new apparel collaboration featuring multiple collections inspired by Mattel’s portfolio of brands and Gap’s signature styles. The first collaboration from the Gap x Mattel product drops will focus on Barbie with a range designed to offer something for the “entire family”. The Gap x...

Fashion |In Pictures

Kendra Scott launches jewellery collaboration with Barbie

Accessories brand Kendra Scott launched its first-ever collaboration with Barbie in time for the holiday season as part of the 60th-anniversary celebrations for the Barbie Dreamhouse. The limited-edition six-piece capsule jewellery collection is inspired by fashion, friendship, “and being a force for good,” explains the brand in the press...