Masha Popova news and archive

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Fashion

Harri and Masha Popova among second cohort in Studio Smithfield residency programme

Six new designers are set to become the second cohort of The Fashion Residency at Studio Smithfield, due to begin January 2026. Spanning 18 months, the initiative, backed by the Mayor of London, Projekt and the Paul Smith Foundation, will provide the chosen participants with a free studio space, mentoring by industry leaders and business...

Fashion

Fashion seeks dedicated followers with influence online

Once kept firmly at arm's length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage their millions of online followers. "Influencers will have a leading role in building the legitimacy of creators," Delphine Dion, professor at France's ESSEC Business School, told AFP. "It is...

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Fashion

Monster trucks and levity lift London Fashion Week

Designers can find sources of inspiration in unexpected places -- as evidenced by the runways of London Fashion Week on Sunday. Ukrainian designer Masha Popova turned to monster truck shows while China's Susan Fang showcased a collection of ethereal dresses. Engines roaring Best known for her work with denim, Ukrainian-born designer Popova...

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Fashion

Luxury labels to watch: London womenswear brands to have on your radar

London’s luxury scene can be defined by young designers that have merged their own cultures and upbringings to that of the bustling city’s lifestyle in which they are based. Many have been, and often still are, backed by the British Fashion Council (BFC), which uses its NewGen initiative to put a spotlight on upcoming influential names in the...