Marc O'Polo news and archive

Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

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Fashion

Weatherproof footwear: Marc O'Polo cooperates with Gore-Tex

The German-based clothing retailer Marc O'Polo has entered into a shoe cooperation with Gore-Tex. The expert for weatherproof materials and Marc O'Polo are launching a capsule for men and women for the FW25/26 season, the cooperation partners announced on Thursday. "The cooperation with the Gore-Tex brand enables us to expand our product range...

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Retail|Interview

How the buying season SS25 is going for Marc O'Polo

Since the start of the Düsseldorf Orderdays, the ordering phase for spring/summer 2025 is in full swing. It's high time to find out what retailers are thinking about and what brands are hoping for next season. FashionUnited spoke with Kathrin Fuchs, Head of Sales Casual Women and Leon Eckert, Head of Sales Casual Men at Marc O'Polo about the...

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Business|Background

Fashion dynasties: Nepo baby or deserving successor?

Fashion is all about a network of connections, but what if they don't have to be forged, and are instead inherited? In the past few months, the internet has come to recognise that Hollywood is a breeding ground, not just for good looks, but for privilege. While the concept and the debate it sparked is not particularly groundbreaking, the...

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Business

Marc O'Polo announces expansion plans in Europe, Canada

Marc O’Polo has announced plans to establish a physical presence in five new countries in the autumn through shop-in-shop concepts. The Swedish-German fashion brand said Thursday it has struck deals with a number of leading retailers: Hudson's Bay Company in Canada, Magasin du Nord in Denmark, Attica in Greece, Coin and Rinascente in Italy, and...

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Business

Marc O’Polo partners with Retraced for more supply chain transparency

Image: Marc O’Polo & Retraced Swedish-German premium brand Marc O'Polo has entered into a strategic partnership with Blockchain start-up Retraced to achieve greater transparency in its supply chain and to be able to individually trace each item. In doing so, the fashion company is not only tackling an important milestone in its own...

Retail

Marc O’Polo gives online shop a new look

After introducing the new "Scandinavian Studio" shop concept for stationary shops, Swedish-German premium brand Marc O'Polo has now also revamped its online shop. Marc-o-polo.com presents itself in a new look and feel that focuses on a new modernity, concentrates more on younger target groups and has an even more international orientation....

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Retail

These holiday campaigns are set to grab customers' attention

Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...

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Business

Marc O’Polo to open online stores in 18 new countries

Marc O’Polo has announced plans to open online stores in a further 18 countries as part of its internationalisation strategy. The new countries are Denmark, Greece, Portugal, Norway, Iceland, Croatia, Serbia, the US, Canada, Turkey, United Arab Emirates, Israel, Qatar, New Zealand, India, Singapore, Japan and Hong Kong. The roll-out will start...

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Business|Interview

Marc O’Polo reveals rebranding and FW21 campaign at Paris event

Swedish-German premium brand Marc O’Polo has revealed its Fall/Winter 2021 campaign at an event in Paris that also marked the start of a rebranding and internationalisation strategy with a heightened focus on modernity, sustainability and youth. The campaign was revealed at the Ellia Art Gallery on Wednesday evening to an audience of some 300...

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Retail

Buying in lockdown: what brands expect from the FW21 order season

Fashion weeks are crucial for retail fashion buyers to connect with brands, seek out trends, feel garments, and assess inventory for the coming season. For this FW21 season, due to travel restrictions and lockdowns taking place worldwide, buyers have had to adjust to mostly digital shows and remote buying appointments. Retailers are under...