manchester city news and archive

Superdry and Manchester City reach settlement over trademark dispute

Manchester City is believed to have reached a settlement agreement with British label Superdry, which had claimed the football club’s sponsorship deal with Japanese beer brand Asahi Super ‘Dry’ infringed on trademark rights. The case will therefore no longer go to London’s High Court, where it was due for trial on Tuesday. This is according to...

Fashion

Puma and Manchester City launch AI football kit design platform

Sports company Puma has teamed up with Manchester City football team to launch an innovative AI kit design platform, giving fans the chance to design the club’s official Third kit for the 2026/27 season. The new Puma AI creator tool, powered by co-creation platform DeepObjects, allows fans to design their dream Manchester City kits using text...

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CP Company becomes Style Fashionwear partner of Manchester City football club

Italian sportswear brand CP Company has secured a new multi-year partnership with Manchester City men’s first team, becoming the football club’s Official Style Fashionwear partner for the 2024/25 season. In a release, the duo said the deal represented an “inclusive exploration through the community-driven language of football”, a statement that...

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Superdry sues Manchester City over trademark infringement

British fashion brand Superdry has reportedly sued Manchester City over allegations of trademark infringement on the football club’s training kit. The retailer has set about a High Court claim, according to the Telegraph, in which it alleged that Manchester City’s new training kit would likely confuse consumers. Revealed mid-2023, the kits...

Fashion |In Pictures

Dsquared2 unveils exclusive Manchester City capsule collection

Designer fashion brand Dsquared2, founded by Dean and Dan Caten, is celebrating its long-standing partnership with Manchester City Football Club with a new exclusive capsule collection. Dsquared2 has been behind the pre-match uniforms for the Manchester City players and their manager Pep Guardiola for seven years, and now they are releasing a...