Mamas&Papas news and archive

Mamas & Papas reports improved underlying performance with operating profit up

Mamas & Papas operated against a challenging economic backdrop in 2025 but delivered an improved underlying performance across the group, with profitability strengthening despite continued cost and consumer pressures. According to the holding company accounts filed with the UK's Companies House, which represent the full business, the group...

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Mamas & Papas initiates leadership reshuffle ahead of growth plan

Nursery brand Mamas & Papas has carried out a leadership reshuffle as it prepares to launch a new strategy aimed at international expansion. As part of the changes, which will result in an expanded board and leadership team, the Huddersfield-based company’s chief executive officer, Nathan Williams, will be stepping down to “pursue non-executive...

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Business

Mamas & Papas celebrates ‘record’ peak trading, outlines expansion plans

Nursery brand Mamas & Papas reported “record” sales over the Black Friday and Christmas trading period ahead of ambitious expansion plans for the coming year. Total group sales over the 13 week period to 29 December were up 5 percent year-on-year, with retail sales rising 8 percent and peaking at 13 percent over Black Friday. Group profit also...

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Mamas & Papas increases full year sales boosted by retail expansion

Nursery brand Mamas & Papas reported sales increase of 7.1 percent to 154.3 million pounds for the 12 months period driven by retail expansion in the UK and overseas. Underlying profit for the year was up 27 percent to 13.2 million pounds and adjusted pre-tax profit up 33 percent to 9.1 million pounds. The company said in a release that sales...

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Mamas & Papas appoints former Asda exec to CFO

Kidswear and nursery brand Mamas & Papas has announced the appointment of Sarah Ashby to the role of chief financial officer, a position the executive had taken up earlier in January. Ashby joined the company from Asda, where she most recently served as senior director, finance for projects, M&A. Prior to this, she had overseen the finance of...

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Mamas & Papas plans expansion as profits rise

Mamas & Papas is understood to be planning a ramp up of its expansion strategy as profits at the baby clothing retailer continue to rise. The company is said to be mapping out 10 more concessions in Next and Marks & Spencer, according to The Mail on Sunday, ahead of what could be a record-breaking year for the firm. This insight was outlined by...

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Mamas & Papas new CEO sets out expansion plans

British nursery and childrenswear retailer Mamas & Papas is expanding into Australia and Western Europe before re-entering the US, its new CEO has revealed. Nathan Williams, who was previously the company’s chief operating officer before being promoted to the helm of the business in January, outlined the growth plans to Drapers. He told the news...

People

Mamas & Papas CEO transitions to chair, new chief announced

Mamas & Papas has promoted its chief operating officer Nathan Williams to CEO as current chief Mark Saunders takes on the role of chair. The move comes as the British nursery and childrenswear retailer gears up for its next phase of growth, which it said will include expanding within existing and into new markets. Incoming CEO Williams joined...

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Mamas & Papas sees record holiday sales

British nursery and childrenswear retailer Mamas & Papas has reported a strong festive trading period with sales “significantly” above pre-pandemic levels. In the eight weeks to December 25, sales were up 16 percent year-on-year. It came as shoppers flocked back to physical stores following the end of lockdown restrictions last year. Mamas &...

Retail

Marks & Spencer and Mamas & Papas ink shop-in-shop deal

High street nursery brand Mamas & Papas is to open shop-in-shops in three Marks & Spencer stores as part of a new partnership. The shop-in-shops will be located in the South East, Midlands, and North East, and will carry over 700 Mamas & Papas products. The partnership will initially launch as a trial, with the potential for more shop-in-shops...

Fashion

Laura Ashley announces partnership with Mamas & Papas

Fashion and lifestyle brand Laura Ashley has confirmed a new global partnership with childrenswear and nursery retailer Mamas & Papas. The two brands are to launch a collaborative collection to coincide with Laura Ashley’s 70th anniversary next year that will include baby apparel, nursery bedding and toys, as well as two Mamas & Papas signature...

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Mamas and Papas announces international expansion plans

Nursery and childrenswear retailer Mamas and Papas is stepping up its international expansion post-Brexit with plans to double exports to Central and Eastern Europe over the next year. The Huddersfield headquartered company, which designs and manufactures travel systems, nursery furniture and children’s clothing, has signed new overseas...