The Lyst Index, a quarterly overview of the most popular fashion brands and products worldwide, once again offered insight into what was happening in the industry. The ranking was compiled based on the search behaviour of 160 million shoppers per year, both on and off the Lyst platform, as well as sales data and global social media activity. Q1...
30 Apr 2025
The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...
31 Jan 2025
The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...
30 Jan 2025
In an industry historically guided by intuition and creative vision, the rise of data-driven rankings like the Lyst Index offers a revealing glimpse into fashion's evolving relationship with metrics and market intelligence. The latest quarterly report from the fashion shopping platform demonstrates why these rankings have become essential...
24 Oct 2024
The Italian luxury label Miu Miu tops the ranking of the world's most sought-after fashion brands. In the current Lyst Index for the third quarter, Miu Miu not only displaces the Spanish luxury brand Loewe from the top position, but also takes over from its big sister Prada. Last quarter, Miu Miu still occupied fourth place on the list, behind...
13 Oct 2023
Following what Lyst described as a “renaissance”, Spanish brand Loewe has topped the resale platform’s highly acclaimed index for the Q2 period, climbing 13 places over the last 12 months to take the number one place for its first time. According to Lyst, searches for Loewe have increased 19 percent this quarter, driven by its cult basket bags...
20 Jul 2023
The Lyst Index for Q4 of 2022 has arrived, and with it comes some significant shifts in shopper sentiments towards big name luxury brands. For one, Gucci, which was at the top for Q3, fell to second place, while the former occupier of the spot Prada went up to first. It comes as both companies experienced some significant changes in their...
3 Feb 2023
Luxury fashion house Gucci has retained its spot as the world’s hottest brand as Italian label’s continue to reign supreme, according to the latest Lyst Index. The index, created by fashion search platform Lyst, compares more than eight million items and rates them by volume of social media mentions, searches, page views, interactions, and sales...
28 Oct 2022
Italian luxury label Gucci has stepped past Spanish rival Balenciaga to be named the hottest brand on the planet in the second quarter of the year, according to the latest Lyst Index. The index, created by fashion search platform Lyst, examines more than eight million items and rates them by volume of social media mentions, searches, page views,...
27 Jul 2022
Spanish luxury fashion house Balenciaga has retained its spot as the hottest brand on the planet in the first quarter of the year, according to the latest Lyst Index. The index, created by fashion search platform Lyst, examines more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales...
29 Apr 2022
Gucci has retained its position as the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, while Nike jumped up nine spots to take second place. Italian luxury label Gucci remained popular online in the first quarter of the year, with additional buzz being generated by a picture of Lady Gaga and Adam Driver on...
28 Apr 2021
Lyst has released its list of the hottest fashion brands and products based on consumer searches in the final three months of 2019, with Off-White, Gucci, and Balenciaga coming out on top. Off-White retained its crown as the hottest brand in the world according to The Lyst Index thanks to strong demand for the luxury-meets-streetwear brand’s...
6 Feb 2020